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Voltar para Marketing esportivo

Comentários e feedback de alunos de Marketing esportivo da instituição Universidade Northwestern

4.7
estrelas
981 classificações

Sobre o curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Melhores avaliações

DS

13 de jul de 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

27 de jan de 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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326 — 334 de 334 Avaliações para o Marketing esportivo

por Michael R

5 de mai de 2020

It was okay.

por Alanna D

30 de out de 2021

Very basic.

por Edward H

27 de jun de 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

por David D Z

16 de mar de 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.

por Adriano L

11 de jul de 2021

Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.

por Agustina R

20 de jul de 2020

flojo

por Tarek A F

9 de abr de 2022

This is a biggner course and not an intermediate course, it explains alot of aspects of sports marketing but i expected waaaay more from an intermediate course as shown, a lot of the interviews were unrelevant and Candy Lee lectures could be improved alot. Again for a beginner it is a good course but for some that have a minimum knowledge of marketing and is a sports fan, this course wont do anything for you.

por Patrick G

5 de jul de 2022

stop peer reviews!

por Luca I

7 de jun de 2021

not worth 40 euros