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Voltar para Marketing esportivo

Comentários e feedback de alunos de Marketing esportivo da instituição Universidade Northwestern

954 classificações
321 avaliações

Sobre o curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Melhores avaliações


13 de jul de 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


27 de jan de 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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151 — 175 de 325 Avaliações para o Marketing esportivo

por Kirk N P

24 de jun de 2021

Fantastic opportunity, brilliant presenters and guest speakers.

por Willian G C A

13 de mai de 2020

It was an incredible experience, learning about this industry !

por Momoi

18 de dez de 2020

I enjoyed the course so much! Will come back again to refresh.

por Prateek C

25 de ago de 2020

Amazing course if u see yourself working in a sports industry.

por 135 M V

17 de nov de 2020

it was great to learn from the course very beneficial for me

por Sandeep J

2 de mai de 2020

Good one for someone who wants to get into sports marketing

por zia p

15 de fev de 2021


por Maria G P

8 de jan de 2019

Very well done! I'd loved it, very detailed and usefull!

por Faisal K

21 de jun de 2022

​very impressive , its a must do course . Very helpfull

por Piyush B

2 de set de 2021

​its a very good course for sports and business lovers

por Ruslan R

2 de fev de 2021

It was a great program. I thank everyone who suffered.

por Jose A P

7 de jun de 2020

Thanks Candy Lee. I had a great time with this course!

por Jake H

20 de jan de 2022

Really enjoyed it! I have reccommended to many peers.

por Thamar D

13 de nov de 2021

Great course really enjoyed it and learned alota lot!

por Andrew E

26 de ago de 2019

This course was very well done and extremely helpful

por Owen O

7 de jan de 2021

Very helpful and informative course. 100% recommend


3 de dez de 2020

Very Informative and useful for future endeavours.

por Emilio M

26 de abr de 2020

Good expirience with many interviews of expertise

por Diego

8 de ago de 2019

Very nice course, the activities are challenging

por Bruno L L

4 de ago de 2019

Loved It! Helps a lot to understand this market.

por Dr.Ratheesh k

24 de jun de 2021

Very nice course for updating your knowledge

por Himansh T

25 de mai de 2021

Got great insight about the sport industry .

por Durai S

28 de abr de 2020

I understood every content.

Thankyou Coursera

por Morgan S

22 de abr de 2020

Good enjoyable course. Just the right length