Informações sobre o curso

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 21 horas para completar

Sugerido: 6 weeks of study, 2-4 hours/week...

Chinês (simplificado)

Legendas: Chinês (simplificado), Inglês

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 21 horas para completar

Sugerido: 6 weeks of study, 2-4 hours/week...

Chinês (simplificado)

Legendas: Chinês (simplificado), Inglês

Programa - O que você aprenderá com este curso

Semana
1
7 horas para concluir

产品 Product

6 vídeos (Total 34 mín.), 7 leituras, 7 testes
6 videos
1.4 Effective Brainstorming Techniques7min
1.7 Giving Opinions in Brainstorming5min
1.9 Group Dynamics: What Role Will You Play?4min
1.12 Agreeing/Disagreeing In Meetings4min
1.16 Week 1 Review9min
7 leituras
1.1 Weekly Goals and Advice from Instructors10min
1.3 Vocabulary Preview10min
Directions for Submitting Audio or Video10min
1.5 Why Brainstorming Works Best Online10min
1.10 How Group Dynamics Affect Decisions10min
1.14 Expressing Opinions-Sentence Stems10min
1.20 Quizlet Vocabulary Practice: Product10min
5 exercícios práticos
1.6 Checkpoint: Brainstorming12min
1.8 Checkpoint: Giving Opinions in Brainstorming10min
1.11 Checkpoint: Group Dynamics10min
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10min
1.19 Week 1 Test20min
Semana
2
5 horas para concluir

产品的看法 Product Perception

6 vídeos (Total 33 mín.), 10 leituras, 6 testes
6 videos
2.4 Writing Surveys That Get You Actionable Insights4min
2.7 Visually Communicate Data with Charts5min
2.11 Chart and Graph Interpretation5min
2.14 Graph and Chart Presentation7min
2.17 Week 2 Review8min
10 leituras
2.1 Weekly Goals and Advice from Instructors10min
2.3 Vocabulary Preview10min
2.5 Writing Survey Questions: a Useful Blog Post10min
2.9 Welcome to the Age of Experience10min
BONUS: 5 Key Metrics Measuring Brand Loyalty10min
2.13 Perceptual Edge: Problems and Solutions for Graphs10min
BONUS - Eight Tips for Writing Effective Survey Questions10min
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10min
BONUS - Writing Good Survey Questions Tips and Advice10min
2.20 Quizlet Vocabulary Practice: Product Perception10min
5 exercícios práticos
2.6 Checkpoint: Writing Effective Surveys10min
2.8 Checkpoint: Visual Communication - Charts8min
2.12 Checkpoint: Chart and Graph Interpretation6min
2.15 Checkpoint: Graph and Chart Presentation12min
2.19 Week 2 Test20min
Semana
3
5 horas para concluir

促销 Promotion

6 vídeos (Total 33 mín.), 8 leituras, 5 testes
6 videos
3.4 Perception in Visual Communication4min
3.6 Visual Communication Strategies6min
3.8 Concise Language for Social Media Marketing5min
3.11 Clever and Catchy with Caution5min
3.18 Week 3 Review10min
8 leituras
3.1 Weekly Goals and Advice from Instructors10min
3.3 Vocabulary Preview10min
3.5 It's All Gooooooooood10min
3.9 Excellent PowerPoint Examples10min
3.13 Nuts & Bolts ~ What is a Tagline?10min
3.15 Creating your Personal Tagline Worksheet10min
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10min
3.20 Quizlet Vocabulary Practice: Promotion10min
4 exercícios práticos
3.7 Checkpoint: Visual Communication8min
3.10 Checkpoint: Concise Language for Social Media Marketing10min
3.12 Checkpoint: Clever and Catchy with Caution8min
3.19 Week 3 Test16min
Semana
4
3 horas para concluir

说服术 Persuasive Techniques

6 vídeos (Total 42 mín.), 8 leituras, 4 testes
6 videos
4.4 Cialdini's Principles of Influence - Part 16min
4.7 Cialdini's Principles of Influence - Part 26min
4.11 Power of One Word6min
4.15 Influential Language8min
4.18 Week 4 Review12min
8 leituras
4.1 Weekly Goals and Advice from Instructors10min
4.3 Vocabulary Preview10min
4.5 "Why?" It works!10min
4.9 Metaphor, A Persuasive Heavy Weight10min
BONUS: Cialdini in His Own Words10min
BONUS: Social Proof in Action10min
4.13 How to Get People to Do Stuff: Nouns or Verbs?10min
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10min
4 exercícios práticos
4.8 Checkpoint: Principles of Influence8min
4.12 Checkpoint: Power of One Word6min
4.16 Checkpoint: Influential Language14min
4.19 Week 4 Test20min

Instrutores

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

Sobre Universidade do Estado do Arizona

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

Sobre Programa de cursos integrados 商务英语课程 Business English

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

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