4.1 How Do Chinese Consumers Understand Branding?

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Avaliações

4.7 (50 classificações)
  • 5 stars
    80%
  • 4 stars
    18%
  • 1 star
    2%
SR

Nov 26, 2017

I like how it has a localised approach and does not depend to much on conceptual things.

MA

Apr 14, 2018

Excellent course to learn about Chinese consumers and China market

Na lição
Self-Brand Connection, and How to Build a Strong Brand in China

Ministrado por

  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor

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