In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Este curso faz parte do Programa de cursos integrados Introduction to Public Relations and the Media
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Informações sobre o curso
No previous background knowledge is required.
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Experimente o Coursera for BusinessO que você vai aprender
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Habilidades que você terá
- Press Release
- Public Relations
- Branding
- Influencers
No previous background knowledge is required.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Defining Public Relations
The 4-Step Process in Public Relations
Corporate Social Responsibility
Working in Public Relations
Avaliações
- 5 stars78,09%
- 4 stars13,80%
- 3 stars5,71%
- 2 stars0,95%
- 1 star1,42%
Principais avaliações do PRINCIPLES OF PUBLIC RELATIONS
the videos are too long most of the time i get distracted , it is better to make the videos short. The best vedio is the one that does not exceed 3 minutes so that the viewer does not get bored.
Great overview of PR for beginners or career changers.
I loved the videos, the discussion prompts were aligned with course content, and the examples used were digestable.
Excellent and engaging. Very on point and with tons of insides about PR managment. I Love oit!
Sobre Programa de cursos integrados Introduction to Public Relations and the Media

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