In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Este curso faz parte do Programa de cursos integrados Introduction to Public Relations and the Media
oferecido por
Programa de cursos integrados Introduction to Public Relations and the MediaUniversidade do Colorado em BoulderInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
No previous background knowledge is required.
Aprox. 7 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Habilidades que você terá
Press ReleasePublic RelationsBrandingInfluencers
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
No previous background knowledge is required.
Aprox. 7 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade do Colorado em Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Programa - O que você aprenderá com este curso
2 horas para concluir
Defining Public Relations
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
2 horas para concluir
6 vídeos (Total 45 mín.), 3 leituras, 1 teste
2 horas para concluir
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
2 horas para concluir
4 vídeos (Total 43 mín.), 1 leitura, 1 teste
2 horas para concluir
Corporate Social Responsibility
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
2 horas para concluir
4 vídeos (Total 33 mín.), 3 leituras, 1 teste
1 hora para concluir
Working in Public Relations
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
1 hora para concluir
5 vídeos (Total 30 mín.)
Sobre Programa de cursos integrados Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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