PL
23 de jun de 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
JF
28 de fev de 2021
Enjoyed the challenge [some of it ethical] and the new learning.
Well devised course with interviews from the 'field' to give the real world applications.
Thank you for your work Thomas & CBS
por Burak T
•26 de mai de 2020
pretty useful but all examples and roles about retail marketing. i expect to see more thing about e-commerce shopping choice.. and would definitely see the more examples more than scientific datas on context. not only pepsi vs. coca cola.. thank you.
por Jonathan S O N
•26 de fev de 2017
I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.
por Callum R B
•28 de abr de 2021
The course is really interesting all round. Gives great insight into the neuromarketing world, and how it is developing around the challenges faced. Also made my aware of a whole world of marketing that we hardly hear about. Really loved it!
por Martine K
•4 de mai de 2020
Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!
por Faith K
•19 de mai de 2020
Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.
por Weronika G
•4 de abr de 2020
Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.
por Carolina G F d C
•8 de jul de 2020
I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...
por Carl Z
•10 de mar de 2019
Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.
por Christiane M
•19 de jun de 2019
I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn
por Rohan M
•20 de mar de 2020
The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.
por Yan P
•16 de dez de 2018
A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.
por Filitsa D
•19 de abr de 2021
Thank you for this course. It was a good start to understand the field. I would like to see more examples of how brands are using neuromarketing in their advertisement, in their actual products (design, colour).
por Vanessa C
•5 de jul de 2017
This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!
por Helen K
•25 de jun de 2018
It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)
por Jonathan N
•30 de mar de 2017
Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced
por Andi J S
•28 de set de 2022
This course is comprehensive in terms of the syllabus. Needs more improvement in the way it is delivered. However, it's been an enjoyable and a thought-provoking experience to study this course.
por Shreeya T
•6 de set de 2020
Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.
por Ailar F
•11 de abr de 2021
I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.
por Vanessa P
•24 de mai de 2017
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
por Sergio.C. M
•6 de mai de 2021
For me this as the frist time i study neuromarketing. I chose this course to get more familialized whit this topic.
Is a good course, whit very good insights on neuroscience. I recomend.
por Aaditya S
•31 de mar de 2020
Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
por Shreyansh J
•16 de ago de 2017
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
por Depanjan C
•11 de jun de 2017
Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday
por Iveren I
•3 de set de 2021
It was a general introduction and so quite alright.
It was a bit discomfiting to get the certificate before the course was completed. Perhaps there is a glitch somewhere?
por Samad k
•1 de abr de 2020
really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries