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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

2,626 classificações
696 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


23 de jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


28 de fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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601 — 625 de 691 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Jimena G

8 de mai de 2019

Buen curso, los videos tutoriales son de gran ayuda para seguir la lectura de los textos recomendados.

por JUAN D O S

14 de mar de 2022

​muy buen curso, bastante especifico a la hora de explicar los conceptos del mundo del neuromarketing

por Caroline S d O

6 de fev de 2021

Had some trouble with the sound on a couple videos, but the course was filled with great information!

por Cheryl N

1 de mar de 2017

Great introductory content into the subject. Monitoring/moderation of the forums could be improved.

por Anna R

18 de dez de 2021

V​ery good for begginers, but as technology has definitely moved on it should be slightly updated.

por Ashit T

5 de fev de 2020

Base set for beginners, teaching, specifically, the interviews are truly informative.

por 姚小强

4 de jun de 2020

Good course for the students want to studying consumer neuroscience or neuromarketing

por Maureen N K

15 de abr de 2022

It was great and informative course.

Ps you have to purchase the certificate.

por Nicolas P C

16 de dez de 2016

Las entrevistas eran demasiado largas, el contenido del curso muy interesante.

por Md. S S

18 de jun de 2020

An excellent way to get started with consumer neuroscience & neuromarketing.

por Azraa M

9 de jul de 2020

Exceptional learning experience with clear guidelines and video content!

por Albar E Z

22 de jan de 2020

Good content information overall. The teaching dynamics is a bit boring.

por Phoebe Y

26 de jun de 2017

Good intro course to Neuromarketing with lots of hands on case studies.

por Nicholas L

13 de nov de 2016

A good introduction to a complex field. Well worth the time and effort.

por Sharon S

12 de jun de 2021

Esta bien, lo único malo es que los subtítulos a veces están erróneos.

por Jordi R

18 de jan de 2017

Very interesting subject, although there were some difficult topics!

por Abhinav S

11 de mar de 2022

A great way to understand the thought proccess of consumer.

por aparna b

27 de jun de 2017

great perspective into the world of business and psychology

por Vishak

10 de set de 2017

Good insights about Neuromarketing & Consumer behaviour

por Kolitha D

9 de mai de 2017

This is a very good introductory course for this field.

por Moses N

26 de jun de 2017

I found the course interesting and I enjoyed myself

por Mousumi B

8 de jun de 2021

It was a very interesting and well designed course

por Tetiana K

13 de abr de 2018

Very interesting and useful course for begginers

por Sebastine N

13 de dez de 2019

Very insightful and informative for beginners.