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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

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Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL

23 de jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

28 de fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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601 — 625 de 758 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Burak T

26 de mai de 2020

pretty useful but all examples and roles about retail marketing. i expect to see more thing about e-commerce shopping choice.. and would definitely see the more examples more than scientific datas on context. not only pepsi vs. coca cola.. thank you.

por Jonathan S O N

26 de fev de 2017

I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.

por Callum R B

28 de abr de 2021

The course is really interesting all round. Gives great insight into the neuromarketing world, and how it is developing around the challenges faced. Also made my aware of a whole world of marketing that we hardly hear about. Really loved it!

por Martine K

4 de mai de 2020

Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!

por Faith K

19 de mai de 2020

Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.

por Weronika G

4 de abr de 2020

Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.

por Carolina G F d C

8 de jul de 2020

I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...

por Carl Z

10 de mar de 2019

Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.

por Christiane M

19 de jun de 2019

I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn

por Rohan M

20 de mar de 2020

The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.

por Yan P

16 de dez de 2018

A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.

por Filitsa D

19 de abr de 2021

Thank you for this course. It was a good start to understand the field. I would like to see more examples of how brands are using neuromarketing in their advertisement, in their actual products (design, colour).

por Vanessa C

5 de jul de 2017

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!

por Helen K

25 de jun de 2018

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

por Jonathan N

30 de mar de 2017

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced

por Andi J S

28 de set de 2022

This course is comprehensive in terms of the syllabus. Needs more improvement in the way it is delivered. However, it's been an enjoyable and a thought-provoking experience to study this course.

por Shreeya T

6 de set de 2020

Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.

por Ailar F

11 de abr de 2021

I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.

por Vanessa P

24 de mai de 2017

Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

por Sergio.C. M

6 de mai de 2021

For me this as the frist time i study neuromarketing. I chose this course to get more familialized whit this topic.

Is a good course, whit very good insights on neuroscience. I recomend.

por Aaditya S

31 de mar de 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

por Shreyansh J

16 de ago de 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

por Depanjan C

11 de jun de 2017

Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday

por Iveren I

3 de set de 2021

It was a general introduction and so quite alright.

It was a bit discomfiting to get the certificate before the course was completed. Perhaps there is a glitch somewhere?

por Samad k

1 de abr de 2020

really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries