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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
2,470 classificações
658 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL
23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28 de Fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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576 — 600 de 652 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Albar E Z

22 de Jan de 2020

Good content information overall. The teaching dynamics is a bit boring.

por Phoebe Y

26 de Jun de 2017

Good intro course to Neuromarketing with lots of hands on case studies.

por Nicholas L

13 de Nov de 2016

A good introduction to a complex field. Well worth the time and effort.

por Sharon S

12 de Jun de 2021

Esta bien, lo único malo es que los subtítulos a veces están erróneos.

por Jordi R

18 de Jan de 2017

Very interesting subject, although there were some difficult topics!

por aparna b

27 de Jun de 2017

great perspective into the world of business and psychology

por Vishak

10 de Set de 2017

Good insights about Neuromarketing & Consumer behaviour

por Kolitha D

9 de Mai de 2017

This is a very good introductory course for this field.

por Moses N

26 de Jun de 2017

I found the course interesting and I enjoyed myself

por Mousumi B

8 de Jun de 2021

It was a very interesting and well designed course

por Tetiana K

13 de Abr de 2018

Very interesting and useful course for begginers

por Sebastine N

13 de Dez de 2019

Very insightful and informative for beginners.

por Erwin F R M

13 de Set de 2019

Great content, easy to have the big picture

por Maria C P

10 de Ago de 2021

Good starting knowledge for Neuromarketing

por Gülderen Y

8 de Jun de 2020

There can be more videos and less reading.

por Dwayne W J

30 de Out de 2016

A ton of great information and resources.

por Thet N S

23 de Mai de 2020

Pretty Good Course for Introduction

por Alvaro A G S

5 de Set de 2019

Its a good introduction to de field

por samah r

9 de Ago de 2017

Truly enjoyed this course,Thank you

por Valeria F

10 de Jan de 2018

needs more retro from the teacher

por Shashank S

27 de Mai de 2019

Can be more practical

por Arzina A

31 de Ago de 2020

Very Interesting!

por CHRISTIANA

6 de Jul de 2017

Excellent Course.

por Edson M L A

14 de Jun de 2020

Fantastic Course