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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
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2,436 classificações
651 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL
23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28 de Fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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376 — 400 de 644 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Sherry P

19 de Jun de 2020

Very insightful, engaging information.

por Athens l

1 de Mai de 2020

excellent and very interesting course!

por Dionysia P

29 de Jul de 2017

Very enjoyable and easy to understand!

por Wojtek W

25 de Mar de 2017

Very interesting course for marketers.

por Muhammad T M

26 de Nov de 2016

One of the best courses on coursera...

por Myrto T

30 de Out de 2020

Great course! I highly recommend it!

por Oyunerdene

5 de Set de 2018

Thank you. It was interesting course

por Kavya S

12 de Nov de 2020

I really enjoyed the online course

por Sarah a A

31 de Mai de 2021

excellent course...very enjoyable!

por Mark S

11 de Dez de 2016

Thanks for sharing your knowledge!

por Hugo F

18 de Out de 2016

Great Course! Thank you very much!

por Geral G

19 de Ago de 2021

no era lo que esperaba pero bueno

por Chinmayi M B

24 de Ago de 2020

Very interesting and informative!

por Nittaya W

6 de Jul de 2020

Excellent course for beginners.

por Sara A G D L

1 de Jul de 2020

Great teachers and information.

por Anupama S

24 de Abr de 2020

Ilthis course is very useful ..

por Andreea A C

5 de Jan de 2020

Great information and structure

por Unai A

5 de Mar de 2018

Very detailed and comprehensive

por Ze M

13 de Jun de 2019

Great course, excelent classes

por NATALIA C H

21 de Mai de 2021

es muy completo e interesante

por Sumeet B

23 de Abr de 2019

Exceptional & very insightful

por Shrishail C

2 de Ago de 2021

Amazing course, very helpful

por Vanessa G

24 de Mai de 2020

Provides excellent framework

por Crony C

15 de Abr de 2020

Awesome content and delivery

por Marcos E M d R

3 de Mai de 2020

Excellent marketing course!