Informações sobre o curso
4.9
933 ratings
260 reviews
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities...
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Comece imediatamente e aprenda em seu próprio cronograma.
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Prazos flexíveis

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Clock

Sugerido: 4 weeks of study, 3-6 hours/week

Aprox. 11 horas restantes
Comment Dots

English

Legendas: English
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 4 weeks of study, 3-6 hours/week

Aprox. 11 horas restantes
Comment Dots

English

Legendas: English

Programa - O que você aprenderá com este curso

1

Seção
Clock
3 horas para concluir

The Music Industry

This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry. ...
Reading
6 vídeos (Total de 62 min), 10 leituras, 2 testes
Video6 videos
1900-195012min
1950 - 200012min
Napster and Beyond9min
Today's Music Industry Structure16min
Week 1 Recap2min
Reading10 leituras
Welcome to Music Business Foundations10min
Meet Your Teaching Assistants10min
Connect with Your Classmates10min
Getting to Know You10min
Learner Support10min
Earn A Course Certificate10min
Week 1 Learning Targets10min
Rigor Mortis (1977)10min
New Millennium Innovators: iTunes and Spotify10min
The Future of the Music Industry10min
Quiz2 exercícios práticos
What Are Your Goals?8min
Week 1 Quiz20min

2

Seção
Clock
3 horas para concluir

Recording Agreements

This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals....
Reading
14 vídeos (Total de 118 min), 5 leituras, 1 teste
Video14 videos
The Importance of Recording Agreements17min
Contract Provisions17min
Royalties10min
Third Party Licensing7min
Breakage Deductions6min
Free Goods2min
Reserves7min
Streaming Services10min
Advances and Recording Budgets10min
360 Deals or "All-In" Deals9min
Neil Jacobson on 360 Degree Deals12min
Richard Blackstone on 360 Degree Deals1min
Week 2 Recap2min
Reading5 leituras
Exclusive Recording Contract10min
Royalties: Controversy10min
Music and How the Money Flows10min
Weighing the Options10min
360 Deals: An Industry Reaction to the Devaluation of Recorded Music10min
Quiz1 exercício prático
Week 2 Quiz20min

3

Seção
Clock
2 horas para concluir

Copyright Basics

This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office. ...
Reading
9 vídeos (Total de 71 min), 3 leituras, 1 teste
Video9 videos
The Importance of Copyright3min
History of Copyright14min
Forms PA and SR8min
Bundle of Rights18min
Bundle of Rights That Relate to the Sound Recording8min
Copyright Infringement8min
Fair Use4min
Week 3 Recap2min
Reading3 leituras
Download Forms PA and SR10min
Examples of Derivative Work10min
Infringement Court Cases10min
Quiz1 exercício prático
Week 3 Quiz20min

4

Seção
Clock
2 horas para concluir

Managers, Agents, and Attorneys

This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles. ...
Reading
13 vídeos (Total de 86 min), 2 leituras, 1 teste
Video13 videos
The Role of the Personal Manager12min
Traits of the Successful Personal Manager7min
Personal Manager Commissions8min
Contract Term1min
Fiduciary Responsibilities3min
The IT Factor5min
The Importance of a Fan-Engaging Show11min
Business and Road Managers6min
Booking Agents4min
Regulations of Managers and Agents13min
Entertainment Attorneys9min
Week 4 Recap1min
Reading2 leituras
Thank You and Good Luck10min
Music Business Foundations Course Evaluation10min
Quiz1 exercício prático
Week 4 Quiz22min
4.9
Direction Signs

33%

comecei uma nova carreira após concluir estes cursos
Briefcase

83%

consegui um benefício significativo de carreira com este curso
Money

11%

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Melhores avaliações

por BDOct 23rd 2017

This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.

por DKFeb 22nd 2016

I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.

Instrutores

John P. Kellogg

Assistant Chair
Music Business/Management

Sobre Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Sobre o Programa de cursos integrados Music Business

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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