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Voltar para Marketing Channel Functions

Comentários e feedback de alunos de Marketing Channel Functions da instituição Universidade Emory

13 classificações

Sobre o curso

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities....
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1 — 2 de 2 Avaliações para o Marketing Channel Functions


13 de set de 2021

por Tanu G

14 de nov de 2022