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Voltar para Marketing Channel Benefits

Comentários e feedback de alunos de Marketing Channel Benefits da instituição Universidade Emory

32 classificações
5 avaliações

Sobre o curso

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options....

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1 — 6 de 6 Avaliações para o Marketing Channel Benefits

por Valeria L C R

20 de abr de 2022

Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.

por Miquele S

2 de jun de 2022

What a great course.


14 de set de 2021


por Vineet S

27 de jun de 2021


por michael n

29 de out de 2021

This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.

por Vijaya S

13 de jan de 2022

The quizes are poorly designed. 100% of the answers have to be correct to pass in contrast to 80% stated.

Entire video content is repeated in Week 4.