Chevron Left
Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.6
estrelas
2,903 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

GC

20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

DR

4 de jul de 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

Filtrar por:

651 — 675 de 686 Avaliações para o Digital Media and Marketing Strategies

por Chirag S S

14 de out de 2022

por MCA_3_B_22_Ashish T

15 de set de 2022

por Reena s

18 de jul de 2021

por Ruben D C

16 de jul de 2021

por şamil c

21 de jun de 2022

por Sanjana R

8 de jun de 2022

por Simantak S

1 de mai de 2022

por Meenakshisundaram S

29 de jun de 2021

por Mighty B

4 de abr de 2021

por Omar

18 de jul de 2022

por Rohail M

5 de nov de 2022

por Prashant k

16 de out de 2022

por Poojari P S

12 de nov de 2022

por Chaya Y N

28 de ago de 2022

por Daniel W

14 de abr de 2022

por Vypttds150174

20 de mar de 2022

por 邱舒敏

23 de ago de 2021

por SUNITHA M

26 de jul de 2021

por VIJAYALAKSHMI M S C U

7 de fev de 2022

por vguru s

5 de nov de 2022

por Uliana K

21 de abr de 2022

por PRIYANKA V

15 de nov de 2021

por Pascoal G M

5 de mai de 2021

por Hoang T H

15 de ago de 2021

por Han Z

6 de fev de 2016