General Pricing Approaches 1: Cost-Based

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From the course by IE Business School
Marketing Mix Fundamentals
118 ratings
IE Business School

Marketing Mix Fundamentals

118 ratings
Course 3 of 5 in the Specialization Marketing Strategy
From the lesson
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

Meet the Instructors

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing
  • Fernando Cortiñas
    Fernando Cortiñas
    Professor
    Marketing