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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

5,812 classificações
1,646 avaliações

Sobre o curso

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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151 — 175 de {totalReviews} Avaliações para o Marketing no Universo Digital

por Arindam D

Oct 08, 2018

Great material, explanation and insights about evolution of marketing in a digital ecosystem. Assignments and case studies were good as well. Highly recommended.

por Alexander L C

Oct 22, 2018

I think the professor has gone above and beyond in preparing for the course. Much more in depth than other courses I have taken online.

por Chrisabel B

Oct 21, 2018

amazing content and very well explained

por Aleksandrina I G

Oct 24, 2018

I like it! Thank you for the valuable information!

por Anirudh M C

Oct 25, 2018

Learnt quite a lot of innovative concepts. And more importantly, got to understand the culture at Univ. of Illinois, as well as met so many wonderful Professors!


Oct 25, 2018

Materials provided are sufficient to grasp the content taught in class. Would be good if there are resources in PDF ready for download rather than in paid reading sources (ie, HBR).

por Yunus F

Oct 28, 2018

great experience to understand the co relation


Oct 28, 2018

Excellent Course.

por Vivian M

Oct 29, 2018

I am thankful for the knowledge that I acquired in the course.

por Abdul b s

Nov 01, 2018

it was wonderful experience for me . i have learn more from this course like co creation 3d print and other strategies fro marketing. i would like to do another course from coursera.

por Maksym F

Jul 25, 2018

This course was intensive. It was loaded with readings and audio materials; so, after I understood the logic, I decided to devote a fixed amount of time each day to proceed; and I succeeded. This really provides a good update on the recent changes in marketing that we observe with the rise of digital tools. I thank Coursera for this nice learning.

por Harolyn A

Aug 31, 2018

Excelent course.

There is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.

Also everything is clearly explained.

por Aniket S

Aug 30, 2018

Very interactive and concepts explained with a holistic touch to it . The quizzes checks your effort you put in understanding the lessons, making it a very intuitive course plan.

por Anna L C R

Aug 30, 2018

Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.

por Hamza R

Nov 04, 2018

Quite good experience

por Viral D

Nov 05, 2018

Awesome course. Learnt a lot of new things.

por Alex M

Nov 05, 2018

Fascinating course with a great deal of relevant information. I learned a lot from it.

por Sharath N

Jul 15, 2018

Really Gives you the introduction you need into the subject.


Jul 16, 2018

Very Good and Informative

por Andrii A

Sep 27, 2015

I definitely like this course because: fresh information, great examples, interesting cases and cool teacher!

por Akshay

Jul 31, 2017

Its a really good course to understanding the basics of digital marketing and loved the format of learning showcased here.

por Carolina R

Jun 18, 2016

Good key concepts

por Raymond Y

Dec 18, 2015

I have learned a lot in this course and the examples and course material are very high in standard. Much better than I expected before I join this course.

por David F S A P S

Jan 07, 2017

Amazing course! Really loved the digital concepts approach.

por rohit r

Jan 26, 2017

Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.