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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

14,823 classificações
4,797 avaliações

Sobre o curso

This course examines how digital tools, such as the internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações

8 de Out de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

27 de Mai de 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1626 — 1650 de 4,697 Avaliações para o Marketing no Universo Digital

por Ahmed S M A

27 de Fev de 2018

Aric Rindfleisch, John M. Jones Professor of Marketing Excellent I wish him more success

por Tudor-Constantin N

18 de Ago de 2016

From the first video, I found out new informations that will help in my marketer career.

por Amanda I

18 de Jun de 2016

Simple to use, great information with both academic and real-life examples to reference.

por Abdelhameed A A

7 de Mai de 2021

يحتوي هذا الكورس علي العيد من المعلومات الهامه والمهارات ايضا المهمه حول التسويق الرقمي

por Gennifer H

5 de Abr de 2021

I really enjoyed this course. I have many take-aways that I can use in my current role.

por Vinuja S

24 de Nov de 2020

I Learn so Much about 4P's and it was great , good lecturers thank you for this Course.

por Emma H

1 de Out de 2020

Learned a lot from this course, can't wait to begin the next one in the specialization!

por Ammu P

2 de Set de 2020

Excellent course... Loved each session. Achieved a lot of new information. Thank you...

por Abrar A

13 de Ago de 2020

Awesome!! I learned so many things that are completely new and applicable to real life.

por Aishverya

14 de Jul de 2020


por Marie H S

6 de Jun de 2020

Great course, the cases are very interesting. I really enjoyed the 4 weeks of learning.


1 de Jun de 2020

Excellent Course!! Very well taught by Professor Aric. Big Big Thanks to him & coursera

por Mahima L

18 de Mai de 2020

A very good course. I have learnt a lot and teaches us that there is more to marketing.

por Manish K M

17 de Mai de 2020


ti is a excellent course content and way of presenting is elegant.

Thank you

por Anuradha G

5 de Mai de 2020

Excellent course material. very good videos and exercises. A good course for beginners.

por pamela v

26 de Out de 2017

Very good, introduction is easy to understand and faithful to the type of work we'll do

por Atul D

22 de Mai de 2017

This is very good course and provides you with details on 4 Ps. Assignments are fun and

por Samapti B

12 de Dez de 2016

Good experience. Case assignments were really helpful to understand the concept deeply.

por Ingrid M M

22 de Fev de 2016

I was previously employed as a digital marketing specialist, but I still learned a lot.

por Mahipal S

15 de Jan de 2021

One of the best courses which I found a d I learnt a lot by case study.

Thanks Coursera

por Sunil k

20 de Nov de 2020

This was a wonderful experience learning from you. Specially our professor is amazing.

por Logeswari A M R

11 de Out de 2020

Easily understand what the professor teaching and excellent course. Thank you coursera

por Mrs A S

1 de Set de 2020

Loved the course and learning from the instructor. His way of explaining is very good.

por Gonzalez C A

25 de Ago de 2020

Me gusto mucho el curso. Me parece un enfoque muy dinamico de las tradicionales 4 P's.


1 de Ago de 2020

It is very informative. Generally I do not write a review but this course made me too.