Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Somaya E•
May 03, 2016
Useful eye opener in different directions.
Out-dated, could use an wisp of technology update with a few years since recording.
por Gaurav T•
May 31, 2016
elementary .. good.
por Ricardo V•
Mar 12, 2016
Videos rather slow and don't keep you focus. Voice of the professor is rather low key and slow. Hard to pay attention at times. Even though there are examples, it should be more interactive with other videos rather than links of text.
por Shinapat K•
Sep 26, 2017
It is a good introductory course to digital marketing. Only that there ought to be more concepts and more academic rigour than just asking us "What is your 'feeling' about 3D printing?" It is a academic course, not some walk on a park. (But perhaps, other digital marketing courses will fill those gaps.)
por Heather P•
Feb 23, 2016
This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.
por Satyam K•
Sep 09, 2017
i took the course when the pricing structure was different and we had to pay per course. That model was very expensive and the content offered in the course in that amount was not worth the price i paid. now, since we are paying monthly and can complete as fast as possible, i think it would be worth it.
por Srijeet D•
May 24, 2017
The material can be updated to show the latest stories and case studies. This aside liked the course.
por Sara H•
Feb 16, 2016
The course content was comprehensive, thorough and required note taking with preparation for quizzes. Solid academically.
Some of the assignments required use of third party applications and websites that did function as anticipated or are no longer supported.
Peer grading was very poor. It frequently seemed students did not read submissions, off handedly grading. At times comments did not match the scores, such as "nice work," or "good job," while giving only 3 stars.
por Oh L•
Nov 21, 2017
Quite obvious and not really useful...
por Maarten J•
Aug 30, 2015
Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.
por Jaume A F•
Jun 18, 2017
It was a good course, but felt short of my expectations due to too many case studies with excessive details without giving you a proper framework to learn to think 'digital', what I meant is that I felt I was learning from anecdotes.
por Shandice S•
Jun 12, 2016
This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.
por Brent C•
Dec 20, 2017
I feel the peer-review process is flawed in that the standard for grading fluctuates greatly between users. Also the premise of beginners grading the work of other beginners seems odd to me. I realize the Prof. and his TA's are busy and we are lowly online learners, but perhaps you could find industry mentors willing to devote time to grading, so some real insight could be gained.
por Marie-Luise K•
May 08, 2016
Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.
por Jaime E R U•
Jun 28, 2016
muy buen curso para ir iniciando con muy buenas ideas y como la tecnología digital afecta a la forma de hacer negocios
por Liu X•
Oct 10, 2016
Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.
por Cleber F•
Feb 21, 2017
In general I liked the course and content! However, some cases studies should be updated. The digital world changes dramatically fast and the course must follow it. We always expect to learn the latest trend and current examples.
por Jan M•
Sep 11, 2016
This Course needs a Update, im really disappointed of Week 4 and the Assignments are Outdated and nothing new
por Shikta C•
Sep 13, 2016
Good course for someone seeking to know fundamentals of Digital Marketing.
por Maurício M•
Jul 28, 2016
Very interesting to have a broad view of how marketing tools create value to consumer nowadays.
por Jomina J•
Mar 26, 2018
This course is great if all you are looking for is the theory behind digital marketing.
por Courtney L O•
Jun 09, 2016
I thought the course was illuminating and a great start to the specialization. I had me thinking and discussing what I learned. Professor Aric could use a little more energy as he had a very scripted feel to the lecture videos which almost felt like he was reading from the marketing dictionary. However, he was very thorough and informative.
por Vishal M•
Aug 09, 2016
Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).
por Warrick H•
Aug 24, 2016
Found it to be a bit outdated.
por Jonathan B•
Nov 01, 2016
Very elementary introduction of key concepts. Some of the material is a bit dated too.
Overall, it was structured nicely and not terrible.