Useful eye opener in different directions.

Out-dated, could use an wisp of technology update with a few years since recording.

elementary .. good.

Videos rather slow and don't keep you focus. Voice of the professor is rather low key and slow. Hard to pay attention at times. Even though there are examples, it should be more interactive with other videos rather than links of text.

It is a good introductory course to digital marketing. Only that there ought to be more concepts and more academic rigour than just asking us "What is your 'feeling' about 3D printing?" It is a academic course, not some walk on a park. (But perhaps, other digital marketing courses will fill those gaps.)

This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.

i took the course when the pricing structure was different and we had to pay per course. That model was very expensive and the content offered in the course in that amount was not worth the price i paid. now, since we are paying monthly and can complete as fast as possible, i think it would be worth it.

The material can be updated to show the latest stories and case studies. This aside liked the course.

Thanks

Jeet

The course content was comprehensive, thorough and required note taking with preparation for quizzes. Solid academically.

Some of the assignments required use of third party applications and websites that did function as anticipated or are no longer supported.

Peer grading was very poor. It frequently seemed students did not read submissions, off handedly grading. At times comments did not match the scores, such as "nice work," or "good job," while giving only 3 stars.

Quite obvious and not really useful...

Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.

It was a good course, but felt short of my expectations due to too many case studies with excessive details without giving you a proper framework to learn to think 'digital', what I meant is that I felt I was learning from anecdotes.

This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.

I feel the peer-review process is flawed in that the standard for grading fluctuates greatly between users. Also the premise of beginners grading the work of other beginners seems odd to me. I realize the Prof. and his TA's are busy and we are lowly online learners, but perhaps you could find industry mentors willing to devote time to grading, so some real insight could be gained.

Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.

muy buen curso para ir iniciando con muy buenas ideas y como la tecnología digital afecta a la forma de hacer negocios

Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.

In general I liked the course and content! However, some cases studies should be updated. The digital world changes dramatically fast and the course must follow it. We always expect to learn the latest trend and current examples.

This Course needs a Update, im really disappointed of Week 4 and the Assignments are Outdated and nothing new

Good course for someone seeking to know fundamentals of Digital Marketing.

Very interesting to have a broad view of how marketing tools create value to consumer nowadays.

This course is great if all you are looking for is the theory behind digital marketing.

I thought the course was illuminating and a great start to the specialization. I had me thinking and discussing what I learned. Professor Aric could use a little more energy as he had a very scripted feel to the lecture videos which almost felt like he was reading from the marketing dictionary. However, he was very thorough and informative.

Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).

Found it to be a bit outdated.

Very elementary introduction of key concepts. Some of the material is a bit dated too.

Overall, it was structured nicely and not terrible.