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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

16,709 classificações

Sobre o curso

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


27 de mai de 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


23 de jun de 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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126 — 150 de 5,272 Avaliações para o Marketing no Universo Digital

por Sri v v

24 de set de 2020

New ways that companies are using 4p's and digital transformation in every aspect. I have comes across various innovative methods in product placement for example where companies are leveraging digital technology to enhance the offline shopping experience. Bonus info that professor offered kept my spirits high. I thanks the instructor, GIES college of business, and coursera for adding great inputs to my learning. You've truly democratised education.

por Erika T

18 de mar de 2021

I found this course to be insightful, intriguing and fascinating. I especially liked they way in which digital marketing is viewed and explained as it pertains to product, price, placement and promotion as opposed to typical digital marketing courses. I also liked that the peer views asked questions that required critical and analytical thinking. Thank you Mr. Rindfleisch for imparting your knowledge to me and all the students who took this course.

por Pablo P F

27 de nov de 2020

Marketing in a digital world is the exchange of any values between two parties, built through the trust of both sides in the process, of the 4p's, known as marketing mix. Marketing insights and strategies in a digital world renew, evolve and innovate every day, following the changes taking place in such a competitive world, with this, marketers are visionary and creative to meet the challenges of achieving and delivering value in the digital world.

por Mir S A

11 de jun de 2017

It was such a joy to learn so much about marketing in the digital world Aric. Learning concepts about various digital marketing techniques and tools, and taking the exercises was such a joy. Moreover, there was so much that we could understand through the different viewpoints of our peers, that certainly gave every exercise a new dimension of learning. Thank you for such an experience, once again. I'm surely signing up for the next course. Cheers!

por Stella U D

8 de mai de 2020

I totally enjoyed this course. The entire process and approach was convenient, enlightening and motivating. I always looked forward to being here on my laptop and learning interesting concepts in digital marketing. The quizzes, case studies and exercises were quite intriguing and engaging too. I look forward to applying all that I have learnt, in this course, in real life instances and of course, furthering a specialization in Digital Marketing


29 de ago de 2017

This is Undoubtedly an important course , learning platform, Which i didn't even know, when i finished my graduation. This course is a massive benchmark of learning the pros and cons of Digital marketing which is talked of topics all over the world. This Course touches all subtle key points of digitization. I would highly recommend this course to those who want to learn deeper knowledge about digital marketing and its generations. Best wishes.

por Vishal B N

10 de abr de 2022

I loved this course very much. I took Digital Marketing as my Program Elective for my college and I am blessed to have this wonderful opportunity to have taken this course and have always enjoyed what I had learned in this course. The course instructor, Aric sir is amazing and I will always be grateful to have an amazing sir like him. Thank you so much for teaching us everything about Marketing in a Digital World. It was an amazing experience.

por luis a s

17 de abr de 2021

Excelente curso con un lenguaje muy técnico práctico orientado hacia los quehaceres diarios en el marketing empresarial con el fin de cambiar, mejorar y aplicar nuevas estrategias digitales para atraer más clientes potenciales, convertirlos en clientes y embajadores de la marca. Disfruté mucho este curso y lo seguiré revisando porque me enseñó muchas cosas importantes que no conocía sobre cómo el marketing digital cambia las 4 Ps del marketing

por Gustavo P

20 de fev de 2017

Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.

por NGA M Q

10 de out de 2020

This course is so interesting. I learned a lot from the courses: Understand deeply about marketing and how it's changing in a digital world. The lecturer gave me many examples, which helps me understand the definition easier. Moreover, through the very practical exercises, i learn a lot and also receive feedback from my peers, which is absolutely helpful to make me realize the mistake. Thank you so much for provide such an excellent course.

por Mayan K S

1 de out de 2020

I really loved the course. It was very detailed and the content was very precise and crisp. I loved the way Aric Rindfleisch guided us throughout the whole course. It was really different from traditional digital marketing courses and yet it was totally relevant. The course was really insightful and was taught fro different perspectives. To think that this just the starting of the specialization. What amazing courses await for al learners.

por Ene O

18 de jan de 2022

I learnt a lot from this course, I am a digital marketing enthusiast and this really helped me understand a lot.

My eyes were open to a lot of things related to marketing in general and digital marketing, things I never knew before.

Our lecturer is a really awesome one, he broke everything down to the barest minimum for us to understand. This course has practical and hands on real life cases as assignments. I enjoyed the case studies too.

por JOSE M B

13 de ago de 2020

As an architecture student I didn't have any background in marketing. This course was really helpful to help me understand its basics and how is related to the digital world that is so much present in our days. Therefore after finishing this I feel like I'm able to think about marketing strategies for the time we are living in and for different products, services, activities ... I think it would help me in the near future with my career.

por Saraswati G

23 de jun de 2020

The best platform to learn online. very interesting course that facilitates many students and faculty members to know the most important thing the impact of Degiatal Marketing in today work filed. The material presentation is very interesting, the instructor presents the material in a cool and easy to understand style. The task given is also very helpful in understanding the material that has been delivered. I really like this course!

por Vaibhav Y

14 de jun de 2020

The course is beautifully and fantastically designed. Professor Aric's efforts in making the video lectures and giving real world application based exercises is highly commendable. The course does not take you into technicalities of economics or marketing instead introduces the fundamental concepts and makes you think with practical and workable approach. A brilliant course by a brilliant instructor and a must do for brilliant learning.

por Zhameli K

7 de fev de 2021

The course is brilliant. The program is new and illuminate all the last digital marketing approaches. The peer-graded assignments are very interesting and help to apply knowledges you acquire in the course. (here I should say, that I claimed about inappropriate grades and feedbacks from one peer, but it's not a course management's fault). A want to emphasize that additional readings were very enlightening too. 5 of 5. Highly recommend.

por Erkinbek u S

18 de jan de 2021

Очень полезный курс для начинающих маркетологов в Digital среде. Много базовых концепций, которые помогут улучшить положения маркетолога в компании или в университете.

Мне лично курс понравился тем, что он был очень понятен и я мог легко освоить знания, преподаватель излагал мысль структурировано, со многими примерами, которые помогали мне выстроить картину о каждом тезисе, что облегчил мне процесс применения теорию в работе и в учебе.


23 de jul de 2020

This course is actually beneficial in terms of relatable and new concepts that are blooming in the real world. Appropriate and apt explanations regarding different marketing principles are provided with great case studies and good practical recommendations to relevant research materials. The course is also quite contemporary based on many of the contents that it has. Thank You to the professor for such a great teaching methodology.

por Gabriela C

23 de out de 2016

A course that brings a lot of up-to-date knowledge with a practical, interactive and entertaining methodology. It motivates you as a professional to look at the 4Ps of the marketing mix from a world digital perspective, analyzing case studies that use digital tools and technology to find new solutions for businesses in a new era where consumers take more active roles in pricing, promotion, placing and even co-creation of products.

por Naman K

31 de mai de 2020

The course is so beneficial for the person who is actually pursuing career in digital marketing. I learned so much in a very convenient way and it was really easy to understand not because it is easy but the way The Professor explained with such good examples. I loved the way it was taught and explained every point in detail and with practice exercise helping you focused on the lectures. Thank you for such a wonderful experience.

por Bui T B N

23 de out de 2016

Thank you Professor Aric and team to provide very interesting course where I have found new business models that are still infant in my country, then there is a lot opportunities to growth those models in my country. I especially love the case studies of Threadless, 3D Printing. I would definitely recommend this course to everyone, especially students in developing countries where you can catch the opportunities in digital world.

por Seth K

7 de abr de 2020


The only reason I'm giving this course 5 stars is because it's great for beginners marketing. The vast majority of the content I already knew and for some reason I thought this course would be a little more advanced.

If you have little to no background of marketing, take this course. It will be great.

However if you do have a fair amount of marketing knowledge, this course will simply reiterate what you already know.

por Sol D L

27 de fev de 2019

Excellent course for Marketing beginners! I found its content very helpful and loved Professor Aric’s videos. I tried very seriously to absorb all the knowledge provided in order to take full advantage of it. I am looking forward to taking a deeper dive into all these concepts ahead in the rest of the courses and hopefully complete the specialization. Thanks Coursera and University of Illinois for sharing knowledge to the world!

por Tim S

30 de ago de 2017

I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2. I learned a lot of the basics of marketing and how it applies in a digital world including: Product, Promotion, Placement and Price. The exercises are relevant, engaging and fun. I also enjoyed the brief Campus Spotlight segments where you can learn a bit more about a professor and his/her area of research. Thanks UIUC !

por Nausherwan N B

29 de set de 2021

I would like to thank coursera for providing me with this platform where i could upskill and reskill myself and especially my able instructor of this course Mr. Aric from Gies School of Business whose perspective provided me new insights into marketing as a whole and digital marketing in particular and with his extensive use of real life case studies and hands-on assignments this course proved to be a real game-changer.