Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

I found this course really useful because it spoke of a lot of trends in marketing, past and present, and showed us how to evaluate them. More importantly, it showed us ways to merge trends with one another to come up with improved strategies. It also serves as a good introduction to the world of digital marketing.

This is one of the very few courses I hauled the ideas from while getting the chance to work on the concepts and build a solid understanding. I actually look forward to the course content and assignment preparation because it gives so much insight! I loved it and will be continuing the rest of the specialization!

It is a very complete course, I am dedicated to marketing and this course gives me a new perspective on digital tools and their operation, not only has theoretical aspects, but is focused on many practical aspects of everyday life.

Both the instructor and the subject make the course very enjoyable and interesting.

It was a Wonderful Course. Design, Delivery and Examples were excellent. Videos were very exhaustive and full of energy. The reading material shared was brilliant. One final word: The Professor/Instructor was Excellent in his approach, Communication & Knowledge. It was the Best Online Course I have ever enjoyed.

This is really an amazing course. The content is super updated with new topics and helped me a lot to understand how the new digital world impacts the 4Ps of Marketing Mix. I was fist a bit sceptical but the course is very didactic and the teacher domains the subject. I will definetly enjoy another couse. Thanks

A very good course given with practical examples so that you will learn more and you won't forget the topics that are thought. very fun learning class I really liked it if you are really interested in marketing then this is the must course to go through you will learn all the basic things that are to be learnt.

This is a highly recommended course for Marketing enthusiasts, the contents of this course will prepare you for the future and long term planning that you are gonna have to undergo plus Eric's way of teaching is worth applause, he is simply amazing in what he teaches.

without a second thought go for this course.

The information was timely and interesting, though I'm a little unsure about the quality of some of the peer reviews and feedback. I like the pace and the content and appreciated the recent updates that were made about COVID19. It impressed me that they take the time and interest to keep the material relevant.

This Course is very useful as it is presented in very organised manner .The most interactive thing that any candidate can enroll and learn how the marketing trend is changing from legacy way of marketing to digital Marketing .

The control has been transformed from firms to consumers and how things are changing

Oh of course!! The Coursera Digital Marketing Specialization is the best I have come across and I say a big thank you to Coursera for the opportunity that made me a part of this amazing journey. I will recommend this specialization to anyone who's looking to make a career in Digital Marketing. It's worth it.

Es un curso muy completo que aborda de manera puntual los distintos puntos del temario y permite actividades prácticas que permiten asimilar mejor el conocimiento. Los foros y el que los alumnos nos califiquemos entre nosotros ayuda a encontrar puntos de vista que no se nos habrían ocurrido y aprender mejor.

The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.

best course to learn digital marketing basics and video lectures are best and exercise are best add on so we can get idea about how much we understand and giving lecture based on article which are released by experts helps the most and peer graded assignment are good way to implement the knowledge we gain

This course is one of the best available resource in the market in terms of Digital marketing trends. It covers all the unique way that big firms have used to market themselves and set an example for the whole world to follow. A must study course for the one who believes that marketing is their cup of tea.

This course is fantastic. The americans are objective, practical and all the things that we are learning have an effective application. Our schools and teachers in Brazil have a lot to learn about how to be pragmatic to focus the energy and time to provide solutions that can improve the life of our people.

It was an excellent experience. Well paced and excellent instruction. Anybody who is new in this sector will get a full picture and older ones will be amazed to learn how things have changed. Our instructor's on point teaching clears the air how we should think and make strategy in this new marketing era.

This is hands down, one of the best courses I have taken. The instructor is amazing and the course is structured perfectly to engage the student from start to finish. I am looking forward to completing more courses like these in order to gain my specialization. Thank you so much for this wonderful course.

Very nice course. Made me familiar with many case studies that happened around the world wrt digital marketing. Through all those case studies I came to know many features of effective digital marketing .Also got a deeper insight into various features of marketing i.e Produc , Promotion, Price & Placement

Amazing insights and this is a door to marketing in this digital transformation. The classes and assignments are really fun and engaging, especially the one on Tesla and Threadless. I learnt a lot from this course and would highly recommend to someone who’s interested in the world of marketing. Thank you

It is interesting and really practical course. I understand that I can use gained knowledge in my future. Second and third week are the most useful. Fourth week let me consolidate my knowledge about freeminium and PWYW concepts.

Thank you for this course. You inspired me to learn Marketing in the future!

I loved this course! It's a hands-on approach, and the peer-reviewed assignments makes it easy for students to interact and receive constructive feedback. It's a course to get started in the marketing concepts, I would recommend it to anyone trying to get an idea of what digital marketing is and implies.

What a great class! I've been in marketing for 30 years and had several CMO jobs ... and I still learned a lot. It is a great course for mid term or experienced professionals to update their skills and bring their knowledge current. I'm excited to keep going through the courses in the specialization ...

Such a wonderful experience as this is my first time of going through an online class. The tutor, Professor Aris explained each modules in details which is quite amazing. I need to move forward by exploring other courses in this specialization

Thank you Gies College of Business

Thank you Professor Aris

This is my first experience in a digital course in a foreign language and it has been very satisfying and enriching. The videos are very clear and the readings allow you to delve deeper into the subject. Great to able to know the opinions of yours classmates when reviewing the assignments. Excellent!!

Marketing in a Digital World has a lot of valuable information about new approaches and traditional ways of the Marketing Mix aka 4 P's. I found it very surprising how up-to-date the studies and examples were in that course, and send my gratitude for the shared knowledge to Professor Aric Rindfleisch!