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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,735 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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626 — 642 de 642 Avaliações para o Digital Media and Marketing Principles

por Deleted A

26 de set de 2015

Incorrect references, subtitles that do not follow the video. Questions in the questionnaires that have not been studied and which one does not even know where to find references. The worst course of this certificate.

por Евгений Б

10 de out de 2015

This course seems to have interesting content and presentation, but the quiz concerns the materials not covered in lectures or readings (be it required or supplementary). This is totally confusing.

por Issa M

21 de mai de 2017

The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.

por Juan C C P

11 de fev de 2018

Interesting concepts, but you are going to get a felling of "you need some hands on activities in order to understand." Activities are simple.

por Rainer S

8 de mar de 2016

Wow that was a waste of my time.

So many broken elements, mistakes etc. Last minute rush job putting this course together.

por Ifen

19 de mar de 2016

The professor is just reading the text. Not really a good example of interactive e-learning content.

por Erin P

17 de fev de 2016

Professor just re-iterated text and readings. Lectures were poor and provided no insights

por Jane M T

6 de jun de 2016

There is insufficient peers to review. The content is mostly theory from the e-textbook.

por Luis A F L

17 de mar de 2016

Hated the course and the content. I truly regret investing my money on this course.

por Haran E

29 de mai de 2020

The university of Illinois just now betrayed me without giving my certificate 😭

por Mira G

31 de mar de 2017

Just following a text book, without an added value from the lectures.

por Tianci Z

1 de fev de 2021

You just have a man reading textbook materials for you, 1 out of 10.

por Aboudy e f

6 de mar de 2017

Awful teacher and explanation and material

por Moumita D

5 de set de 2020

Cannot download certificate.

por Thaw Z H

24 de ago de 2015

Such a boring class

por Toh G K J

18 de jun de 2016


por Vishal R

7 de fev de 2016

No practical