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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.4
estrelas
2,554 classificações
613 avaliações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

SK
1 de Set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

DD
24 de Jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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201 — 225 de 599 Avaliações para o Digital Media and Marketing Principles

por Md A R S

6 de Set de 2020

learn cool things about Digital Media :)

por Annette A

16 de Ago de 2020

Key points well emphasized learned a lot

por PRANAVIYA S

15 de Nov de 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

por Oscar C

16 de Abr de 2020

Great teacher, materials and resources.

por RAGHUPATRA P K P

10 de Abr de 2020

The course is very simple and valuable.

por Christian M N

29 de Set de 2020

Great!

Really in the digital strategy.

por Podshivalova I

10 de Ago de 2020

Very interesting and structured course

por Hailemariam K G

18 de Mai de 2019

I have learned a lot from this course!

por Vicha R B

23 de Mai de 2018

very fun learning digitally. thank you

por Istvan R

27 de Set de 2015

Well organized course with great refer

por Mioara F

28 de Jul de 2021

Amazing videos with clear explanation

por hassani c

21 de Abr de 2021

No he podido descargar mi certificado

por Boris V

24 de Dez de 2018

Excellent course! Many thanks indeed.

por Eve M

29 de Dez de 2020

enjoyed learning and the flexibility

por SWIFT G L

22 de Dez de 2020

Am highly impressed, I gave 5 stars

por Sigitas B

9 de Nov de 2020

Connected to practical applications.

por Scott W

22 de Set de 2020

Excellent course! Highly recommended

por Claudio L

15 de Fev de 2018

Interesting and useful in VUCA World

por nirav

29 de Set de 2020

very practical and impactful course

por Akhil V

27 de Set de 2018

Great course! Very well structured!

por Aayushi G

7 de Out de 2020

very good course very informative.

por Krishana K S

17 de Jul de 2020

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por Mehrdad k

20 de Nov de 2018

Thanks a lot for this great course

por Haifaa W

18 de Jan de 2021

one of the most effective courses

por Alvin B

20 de Out de 2020

This is a great course.. love it!