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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,678 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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376 — 400 de 636 Avaliações para o Digital Media and Marketing Principles

por vayugundla v p

23 de jul de 2021


por Sandra l c c

28 de abr de 2021


por Adnan k

11 de set de 2020


por Shrishti S

5 de jul de 2020

Thank you

por Lucia D

5 de jul de 2020

very good

por Prasenjit B

14 de mai de 2020

very good

por Margarito Z

18 de jul de 2019


por Jaime A M B

18 de jun de 2018


por Akash M

30 de out de 2017

Very nice

por Claudio D S F

17 de out de 2017

very good

por Praewan S

6 de jul de 2021


por Jishnu D

26 de mai de 2020

Good one

por Eman K A H

20 de jun de 2018


por Samuel A

18 de dez de 2017

Loved it

por Rachel g

22 de out de 2017

too good

por Hugo C M

3 de jan de 2016


por Joel D B C

16 de fev de 2021

5 stars


19 de ago de 2020


por Christine

11 de dez de 2017


por Lương A

23 de dez de 2021


por Misbahul A

29 de jun de 2020


por Hassan A

18 de abr de 2020


por Kevin O

8 de abr de 2019


por maher a

6 de fev de 2016


por 高一林

21 de fev de 2022