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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.4
estrelas
2,672 classificações
644 avaliações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

SK

1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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226 — 250 de 634 Avaliações para o Digital Media and Marketing Principles

por Sutapa P

6 de ago de 2021

very informative and helpful content.

por Mioara F

28 de jul de 2021

Amazing videos with clear explanation

por hassani c

21 de abr de 2021

No he podido descargar mi certificado

por Boris V

24 de dez de 2018

Excellent course! Many thanks indeed.

por Eve M

29 de dez de 2020

enjoyed learning and the flexibility

por SWIFT G L

22 de dez de 2020

Am highly impressed, I gave 5 stars

por Sigitas B

9 de nov de 2020

Connected to practical applications.

por Scott W

22 de set de 2020

Excellent course! Highly recommended

por Claudio L

15 de fev de 2018

Interesting and useful in VUCA World

por nirav

29 de set de 2020

very practical and impactful course

por Akhil V

27 de set de 2018

Great course! Very well structured!

por Castor T

17 de abr de 2022

Amazing! Learned a lot! Thank you!

por Aayushi G

7 de out de 2020

very good course very informative.

por Krishana K S

17 de jul de 2020

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por Mehrdad k

20 de nov de 2018

Thanks a lot for this great course

por Haifaa W

18 de jan de 2021

one of the most effective courses

por Alvin B

20 de out de 2020

This is a great course.. love it!

por Rajat N

14 de jun de 2020

Thanks for such an amazing course

por Mateo C G

16 de set de 2019

Learned a lot! Loved this course!

por Andrei B

15 de mar de 2018

So rich experience, good content.

por Conrad A

2 de jan de 2018

very good and informative course.

por Chintan S

30 de jul de 2020

Really good insights and details

por Simran W

3 de jun de 2020

I learned a lot from this course

por Jose M G C

4 de mar de 2016

Great course and great teachers.

por Holly C

24 de fev de 2021

Thorough and easy to understand