Chevron Left
Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

5,117 classificações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filtrar por:

926 — 950 de 1,271 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Rafael V

18 de jun de 2020

por Madhubala

12 de mai de 2020

por Arun K

23 de mar de 2020

por Mohamed G K S

7 de out de 2018

por Janell C

13 de nov de 2017

por Mauricio Z

26 de mar de 2017

por stephanie c s

3 de jan de 2017

por Marina F

6 de abr de 2016


30 de out de 2020

por Jimena S P

23 de mai de 2020

por Glauco G S

14 de mai de 2020

por Tatiana

24 de abr de 2020

por Wang Y

14 de mar de 2018

por AM

5 de set de 2017

por Lorena D V

30 de set de 2016

por Anastasiya P

16 de set de 2016

por Diana M G L

19 de ago de 2015

por Burak K

21 de set de 2022

por Yutong L

13 de mar de 2022


14 de set de 2021

por María J B D S

5 de set de 2021

por Fernanda S

13 de jul de 2021

por Afina S

23 de abr de 2021


13 de out de 2020


24 de ago de 2020