Chevron Left
Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

4.7
estrelas
5,110 classificações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações

VK

30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filtrar por:

276 — 300 de 1,271 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Aida K

1 de nov de 2020

por Deleted A

19 de jul de 2020

por Brenda O

5 de jul de 2020

por Nour A

10 de mai de 2020

por William M

4 de mai de 2020

por Leeander A

11 de ago de 2019

por Stephany I

2 de jun de 2019

por Renata V

7 de set de 2020

por Aleksandra S

11 de jun de 2020

por Cristina H

22 de ago de 2017

por Laura V

8 de nov de 2015

por VERA V

9 de set de 2020

por Ingrid A G

25 de abr de 2018

por Natalia M

13 de out de 2017

por Olga

26 de ago de 2015

por Aisulu T

7 de out de 2016

por WNDRLUST I

24 de set de 2021

por cass p

5 de mai de 2019

por Jose S

26 de set de 2016

por Alisa K

6 de abr de 2018

por Alejandra G

6 de dez de 2021

por Michela B

28 de abr de 2021

por Sai S

17 de jun de 2020

por 武利鑫

7 de abr de 2016

por Isabela N D N

2 de nov de 2015