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Voltar para International Marketing Entry and Execution

Comentários e feedback de alunos de International Marketing Entry and Execution da instituição Universidade Yonsei

298 classificações

Sobre o curso

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Melhores avaliações


12 de jun de 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.


15 de ago de 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

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26 — 43 de 43 Avaliações para o International Marketing Entry and Execution


13 de out de 2022

por Flt L G R

15 de jun de 2020

por Ashish B

28 de mai de 2018

por Diego A P G

7 de mar de 2017

por Swapneel D

27 de jun de 2018

por 홍현기

2 de jun de 2021

por Andrea M B P

28 de ago de 2017

por Soraia M

21 de ago de 2020

por Xiwen Q

13 de jul de 2016

por Sushmitha S

14 de out de 2020

por Jordan G

23 de abr de 2016

por Paula A G

1 de jul de 2020

por Md. T H B

9 de out de 2020

por Minhaj M

23 de jun de 2020

por Elizabeth N C

15 de out de 2021

por Andrew Y S L

21 de mai de 2021

por nuttaphol m

25 de mai de 2020

por Hiruni A R

13 de fev de 2021