Informações sobre o curso
4.6
44 classificações
9 avaliações
The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI...
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cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
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Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 17 hours to complete

Sugerido: 5 weeks of study, 5 hours per week...
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English

Legendas: English...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 17 hours to complete

Sugerido: 5 weeks of study, 5 hours per week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
4 horas para concluir

The Business Plan

This week will focus on the business plan itself, including its formulation, implementation, and control....
Reading
15 vídeos (Total de 78 min), 3 leituras, 3 testes
Video15 videos
The Business Plan | Introductionmin
1.2 Layout of Plan4min
1.3 Products and Services1min
1.4 The Marketing Plan5min
1.5 Products Review2min
1.6 Customers Review5min
1.7 Competitor Analysis5min
1.8 Marketing Strategies4min
1.9 Pricing6min
1.10 Operational Plan12min
1.11 Management and Organisation4min
1.12 Financial Plan10min
1.13 Appendices1min
1.14 Refining The Plan8min
Reading3 leituras
Useful Links and References10min
Glossary of Terms10min
The Business Plan Template10min
Quiz2 exercícios práticos
Reflective quiz4min
Week One Quiz10min
Week
2
Clock
4 horas para concluir

Development of the Financial Statements for Business Planning

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement....
Reading
15 vídeos (Total de 86 min), 4 leituras, 1 teste
Video15 videos
2.1 Pricing part one10min
2.2 Pricing part two9min
2.3 Sales forecast 15min
2.4 Cash forecast 15min
2.5 Forecast examples 1 (Ian Speedy)12min
2.6 The business cycle6min
2.7 Accounting Concepts 14min
2.8 Accounting concepts 2- Depreciation3min
2.9 Example- Genius Ltd5min
2.10 Example Genius Ltd Cash flow3min
2.11 Income Statement3min
2.12 Income Statement Solution5min
2.13 Balance Sheet6min
2.14 Balance Sheet Solution5min
Reading4 leituras
Sample Business Finance Scenario10min
Sample Business Finance Scenario- Example Answer10min
Sample Business Finance Scenario Two10min
Sample Business Scenario Two- Answers10min
Week
3
Clock
2 horas para concluir

Internal Information for Business Planning

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing. ...
Reading
6 vídeos (Total de 23 min), 1 teste
Video6 videos
3.1- Classification of Costs4min
3.2- Cost-Volume-Profitmin
3.3- Breakeven Analysis | The Equation Method2min
3.4- Breakeven Analysis | The Contribution Margin Method3min
3.5- Further Aspects of Pricing11min
Week
4
Clock
3 horas para concluir

Having A Customer Focus

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation....
Reading
12 vídeos (Total de 39 min), 1 teste
Video12 videos
4.2- Factors Affecting Buyers' Behaviour3min
4.3- Market Segmentation and Target Market2min
4.4- Methods of Market Segmentation4min
4.5- Marketing Aspects and Positioning1min
4.6- The Marketing Mix | Seven Ps4min
4.7- Marketing Mix | The Four Cs2min
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4min
4.9- Strategic Selection5min
4.10- Prioritising Criteria4min
4.11- Initial Selection of the "Best" Option2min
Week Four Summarymin
4.6

Melhores avaliações

por AMJul 26th 2017

An excellent course to understand all the facets of management!

por CCDec 14th 2017

Great and Informative course. Will definitely recommend.

Instrutores

Barry McCarthy

Senior Teaching Fellow
School of Management, UCL

Sobre University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

Sobre o Programa de cursos integrados International Business Essentials

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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