Este curso faz parte do Programa de cursos integrados International Business Essentials
International Business Capstone
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Informações sobre o curso
4.6
44 classificações
The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba
This course is endorsed by CMI
Programa - O que você aprenderá com este curso
Week
1The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 vídeos (Total de 78 min), 3 leituras, 3 testes
15 videos
1.1 Introduction4min
The Business Plan | Introductionmin
1.2 Layout of Plan4min
1.3 Products and Services1min
1.4 The Marketing Plan5min
1.5 Products Review2min
1.6 Customers Review5min
1.7 Competitor Analysis5min
1.8 Marketing Strategies4min
1.9 Pricing6min
1.10 Operational Plan12min
1.11 Management and Organisation4min
1.12 Financial Plan10min
1.13 Appendices1min
1.14 Refining The Plan8min
3 leituras
Useful Links and References10min
Glossary of Terms10min
The Business Plan Template10min
2 exercícios práticos
Reflective quiz4min
Week One Quiz10min
Week
2Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 vídeos (Total de 86 min), 4 leituras, 1 teste
15 videos
2.1 Pricing part one10min
2.2 Pricing part two9min
2.3 Sales forecast 15min
2.4 Cash forecast 15min
2.5 Forecast examples 1 (Ian Speedy)12min
2.6 The business cycle6min
2.7 Accounting Concepts 14min
2.8 Accounting concepts 2- Depreciation3min
2.9 Example- Genius Ltd5min
2.10 Example Genius Ltd Cash flow3min
2.11 Income Statement3min
2.12 Income Statement Solution5min
2.13 Balance Sheet6min
2.14 Balance Sheet Solution5min
4 leituras
Sample Business Finance Scenario10min
Sample Business Finance Scenario- Example Answer10min
Sample Business Finance Scenario Two10min
Sample Business Scenario Two- Answers10min
Week
3Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 vídeos (Total de 23 min), 1 teste
6 videos
3.1- Classification of Costs4min
3.2- Cost-Volume-Profitmin
3.3- Breakeven Analysis | The Equation Method2min
3.4- Breakeven Analysis | The Contribution Margin Method3min
3.5- Further Aspects of Pricing11min
Week
4Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 vídeos (Total de 39 min), 1 teste
12 videos
4.2- Factors Affecting Buyers' Behaviour3min
4.3- Market Segmentation and Target Market2min
4.4- Methods of Market Segmentation4min
4.5- Marketing Aspects and Positioning1min
4.6- The Marketing Mix | Seven Ps4min
4.7- Marketing Mix | The Four Cs2min
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4min
4.9- Strategic Selection5min
4.10- Prioritising Criteria4min
4.11- Initial Selection of the "Best" Option2min
Week Four Summarymin
4.6
Melhores avaliações
por AM•Jul 26th 2017
An excellent course to understand all the facets of management!
por CC•Dec 14th 2017
Great and Informative course. Will definitely recommend.
Instrutores
Barry McCarthy
Senior Teaching FellowSchool of Management, UCL
Sobre University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Sobre o Programa de cursos integrados International Business Essentials
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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