About this course: The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
Who is this class for:
Created by: University of London
Taught by: Barry McCarthy, Senior Teaching Fellow
School of Management, UCL
| Basic Info |
Course 6 of 6 in the
International Business Essentials Specialization.
|
| Commitment | 5 weeks of study, 5 hours per week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 videos, 3 readings, 1 practice quiz
- Video: 1.1 Introduction
- Reading: Useful Links and References
- Reading: Glossary of Terms
- Reading: The Business Plan Template
- Video: The Business Plan | Introduction
- Video: 1.2 Layout of Plan
- Video: 1.3 Products and Services
- Video: 1.4 The Marketing Plan
- Video: 1.5 Products Review
- Video: 1.6 Customers Review
- Video: 1.7 Competitor Analysis
- Video: 1.8 Marketing Strategies
- Video: 1.9 Pricing
- Video: 1.10 Operational Plan
- Video: 1.11 Management and Organisation
- Video: 1.12 Financial Plan
- Video: 1.13 Appendices
- Video: 1.14 Refining The Plan
- Practice Quiz: Reflective quiz
Graded: Week One Quiz
Graded: The Business Plan | Part One
WEEK 2
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 videos, 4 readings
- Video: Welcome to Week Two
- Video: 2.1 Pricing part one
- Video: 2.2 Pricing part two
- Video: 2.3 Sales forecast 1
- Video: 2.4 Cash forecast 1
- Video: 2.5 Forecast examples 1 (Ian Speedy)
- Video: 2.6 The business cycle
- Video: 2.7 Accounting Concepts 1
- Video: 2.8 Accounting concepts 2- Depreciation
- Video: 2.9 Example- Genius Ltd
- Video: 2.10 Example Genius Ltd Cash flow
- Video: 2.11 Income Statement
- Video: 2.12 Income Statement Solution
- Video: 2.13 Balance Sheet
- Video: 2.14 Balance Sheet Solution
- Reading: Sample Business Finance Scenario
- Reading: Sample Business Finance Scenario- Example Answer
- Reading: Sample Business Finance Scenario Two
- Reading: Sample Business Scenario Two- Answers
Graded: Case Study |Papy Ltd
WEEK 3
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 videos
- Video: Welcome to Week Three
- Video: 3.1- Classification of Costs
- Video: 3.2- Cost-Volume-Profit
- Video: 3.3- Breakeven Analysis | The Equation Method
- Video: 3.4- Breakeven Analysis | The Contribution Margin Method
- Video: 3.5- Further Aspects of Pricing
Graded: Business Plan | Part Two
WEEK 4
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 videos
- Video: 4.1- Identifying the Customer
- Video: 4.2- Factors Affecting Buyers' Behaviour
- Video: 4.3- Market Segmentation and Target Market
- Video: 4.4- Methods of Market Segmentation
- Video: 4.5- Marketing Aspects and Positioning
- Video: 4.6- The Marketing Mix | Seven Ps
- Video: 4.7- Marketing Mix | The Four Cs
- Video: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
- Discussion Prompt: Boston Box- War Horses and Dodos
- Video: 4.9- Strategic Selection
- Video: 4.10- Prioritising Criteria
- Video: 4.11- Initial Selection of the "Best" Option
- Video: Week Four Summary
Graded: The Business Plan | Part Three
WEEK 5
Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
5 videos
- Video: Welcome to Week Five!
- Video: 5.1- Choosing A Structure
- Video: 5.2- Types of Organisation
- Video: 5.3- Global Considerations
- Video: Closing Remarks
Graded: The Business Plan | Final Assessment
FAQs
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Creators
University of London
The University of London is a federal University which includes 17 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
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MH
An excellent way to finish off the specialisation. There were a couple of kinks but as I was in the first class to complete this, these weren't material and didn't hinder my progress. Don't underestimate the time it takes to complete the project to a satisfactory level, the courses leading up to this took a lot of time and this is no different. Writing a complete business plan and also reviewing others are new skills that I believe will serve my career well. A great primer for an MBA and it really gave me confidence in the University of London as an institution.