Informações sobre o curso: This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes. This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI

Desenvolvido por: Universidade de Londres

Ministrado por: Dr Alan Parkinson, Deputy Director (Education), School of Management
UCL, University of London

Informações básicas	Curso 5 de 6 no International Business Essentials Specialization
Compromisso	4 weeks of study, 5 hours per week
Idioma	English
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário	4.7 estrelas Classificação média do usuário 4.7Veja o que os aprendizes disseram

Programa

SEMANA 1

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

9 videos, 4 leituras

Vídeo: 1.1 Introduction
Reading: 1.2- The Tasks of Managing
Vídeo: 1.3 Intermission
Discussion Prompt: United Airlines Case Study
Vídeo: 1.4 International Contexts
Vídeo: 1.5- Factors Driving Moves To Global Strategies
Reading: 1.5- Factors Driving Moves To Global Strategies
Vídeo: 1.6- Globalization and Internationalization
Vídeo: 1.7 Five Dimensions of Culture
Vídeo: 1.8 Hofstede's comparison of National Cultures
Reading: 1.8- Hofstede's Comparison of National Cultures
Reading: 1.9 - National Cultures
Vídeo: 1.10- Summary

Nota atribuída: Siemens Case Study- Meeting Global and Local Needs

SEMANA 2

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

5 videos, 2 leituras

Vídeo: 2.2 PESTLE Analysis
Vídeo: 2.2 PESTLE analysis case study
Reading: PEST and PESTLE Analysis
Vídeo: 2.3 SWOT Matrix ABC
Reading: SWOT Analysis
Discussion Prompt: International Business in Action
Vídeo: 2.4 The Importance of Thorough Analysis

Nota atribuída: Quiz: PEST and PESTLE

Nota atribuída: SWOT Analysis

Nota atribuída: Peer Review: Harrods

SEMANA 3

Analysing the Immediate Competitive Environment

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses

4 videos, 3 leituras

Reading: Product Life Cycle Stages
Vídeo: 3.2 Boston Box Review
Reading: Boston Box Matrix
Discussion Prompt: Discussion: Product Life Cycle and Boston Box
Vídeo: 3.3 Ansoff's Growth Matrix
Reading: Ansoff Matrix
Discussion Prompt: Bringing Ansoff's Matrix Theory to Life
Vídeo: 3.4 Reinforcing Key Elements

Nota atribuída: Quiz: Product Life Cycle

Nota atribuída: Quiz: Boston Box Matrix

SEMANA 4

Analysing the Wider Competitive Environment

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage

5 videos, 3 leituras

Vídeo: 4.2 Porter's Five Forces
Vídeo: 4.2 Porter's Five Forces continued
Reading: 4.3 Porter's Five Forces
Reading: 4.4 Harvard Business Review | Porters Five Forces
Discussion Prompt: 4.5 Reflective Activity
Vídeo: 4.7 Competitive Strategy
Reading: 4.8 Reading- Porter's Five Forces
Discussion Prompt: 4.10- Is Porter's Five Forces Still Valid in Some Industries?
Vídeo: 4.11- Summary

Nota atribuída: 4.6 Case Study- Rolls-Royce

Nota atribuída: 4.9 Quiz

Perguntas frequentes

Quando terei acesso aos vídeos do curso e às tarefas?

E se eu precisar de tempo adicional para concluir o curso?

O que obtenho se eu pagar por este curso?

Posso fazer este curso gratuitamente?

Como funciona a política de reembolso?Como funciona a política de reembolso?

Existe algum auxílio financeiro disponível?

Como funciona

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Desenvolvedores

Universidade de Londres

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk

Custo

	Comprar curso
Acesso aos materiais do curso	Disponível
Acesso a materiais valendo nota	Disponível
Receba uma nota final	Disponível
Obtenha um Certificado de Curso compartilhável	Disponível

Classificações e avaliações

Avaliado em 4.7 de 5 decorrente de 108 avaliações

amazing course, amazing presentations, good insights to learn and super prof' from UCL (Alan Parkinson) = blasting experience!

Great

Good course! Provides a nice overview of how international environment influences businesses and how to apply major analytical models. Video lectures are useful and some readings are pretty detailed. Only regret: there are no 1 or 2 pages downloadable pdf summaries with the key points of each module.