This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba
This course is endorsed by CMI
Este curso faz parte do Programa de cursos integrados International Business Essentials
International Business Environment
oferecido por
Programa - O que você aprenderá com este curso
Semana
1First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
9 vídeos (Total de 25 min), 4 leituras, 1 teste
9 videos
1.1 Introduction4min
1.3 Intermissionmin
1.4 International Contexts1min
1.5- Factors Driving Moves To Global Strategies2min
1.6- Globalization and Internationalization1min
1.7 Five Dimensions of Culturemin
1.8 Hofstede's comparison of National Cultures8min
1.10- Summarymin
4 leituras
1.2- The Tasks of Managing10min
1.5- Factors Driving Moves To Global Strategies10min
1.8- Hofstede's Comparison of National Cultures10min
1.9 - National Cultures10min
Semana
2Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5 vídeos (Total de 22 min), 2 leituras, 3 testes
5 videos
2.2 PESTLE Analysis5min
2.2 PESTLE analysis case study5min
2.3 SWOT Matrix ABC2min
2.4 The Importance of Thorough Analysis1min
2 leituras
PEST and PESTLE Analysis10min
SWOT Analysis10min
1 exercício prático
Quiz: PEST and PESTLE12min
Semana
3Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
4 vídeos (Total de 19 min), 3 leituras, 2 testes
4 videos
3.2 Boston Box Review3min
3.3 Ansoff's Growth Matrix6min
3.4 Reinforcing Key Elements2min
3 leituras
Product Life Cycle Stages10min
Boston Box Matrix10min
Ansoff Matrix10min
2 exercícios práticos
Quiz: Product Life Cycle12min
Quiz: Boston Box Matrix12min
Semana
4Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
5 vídeos (Total de 14 min), 3 leituras, 2 testes
5 videos
4.2 Porter's Five Forces1min
4.2 Porter's Five Forces continued4min
4.7 Competitive Strategy2min
4.11- Summarymin
3 leituras
4.3 Porter's Five Forces10min
4.4 Harvard Business Review | Porters Five Forces10min
4.8 Reading- Porter's Five Forces10min
1 exercício prático
4.9 Quiz20min
Melhores avaliações
por SA•Jun 30th 2017
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
por NL•Dec 23rd 2017
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
Instrutores
Dr Alan Parkinson
Deputy Director (Education), School of ManagementUCL, University of London
Sobre University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Sobre o Programa de cursos integrados International Business Essentials
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
Perguntas Frequentes – FAQ
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