Informações sobre o curso
4.7
113 classificações
22 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 5 hours per week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe...
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 5 hours per week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models...
Reading
9 vídeos (Total de 25 min), 4 leituras, 1 teste
Video9 videos
1.1 Introduction4min
1.3 Intermissionmin
1.4 International Contexts1min
1.5- Factors Driving Moves To Global Strategies2min
1.6- Globalization and Internationalization1min
1.7 Five Dimensions of Culturemin
1.8 Hofstede's comparison of National Cultures8min
1.10- Summarymin
Reading4 leituras
1.2- The Tasks of Managing10min
1.5- Factors Driving Moves To Global Strategies10min
1.8- Hofstede's Comparison of National Cultures10min
1.9 - National Cultures10min
Semana
2
Horas para completar
5 horas para concluir

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels...
Reading
5 vídeos (Total de 22 min), 2 leituras, 3 testes
Video5 videos
2.2 PESTLE Analysis5min
2.2 PESTLE analysis case study5min
2.3 SWOT Matrix ABC2min
2.4 The Importance of Thorough Analysis1min
Reading2 leituras
PEST and PESTLE Analysis10min
SWOT Analysis10min
Quiz1 exercício prático
Quiz: PEST and PESTLE12min
Semana
3
Horas para completar
1 hora para concluir

Analysing the Immediate Competitive Environment

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses...
Reading
4 vídeos (Total de 19 min), 3 leituras, 2 testes
Video4 videos
3.2 Boston Box Review3min
3.3 Ansoff's Growth Matrix6min
3.4 Reinforcing Key Elements2min
Reading3 leituras
Product Life Cycle Stages10min
Boston Box Matrix10min
Ansoff Matrix10min
Quiz2 exercícios práticos
Quiz: Product Life Cycle12min
Quiz: Boston Box Matrix12min
Semana
4
Horas para completar
3 horas para concluir

Analysing the Wider Competitive Environment

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage...
Reading
5 vídeos (Total de 14 min), 3 leituras, 2 testes
Video5 videos
4.2 Porter's Five Forces1min
4.2 Porter's Five Forces continued4min
4.7 Competitive Strategy2min
4.11- Summarymin
Reading3 leituras
4.3 Porter's Five Forces10min
4.4 Harvard Business Review | Porters Five Forces10min
4.8 Reading- Porter's Five Forces10min
Quiz1 exercício prático
4.9 Quiz20min
4.7
22 avaliaçõesChevron Right

Melhores avaliações

por SAJun 30th 2017

This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much

por NLDec 23rd 2017

Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups

Instrutores

Avatar

Dr Alan Parkinson

Deputy Director (Education), School of Management
UCL, University of London

Sobre University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

Sobre o Programa de cursos integrados International Business Essentials

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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