Jun 06, 2017
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
Feb 23, 2020
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
por Jaimee M•
Aug 09, 2016
If I could give a half star in addition to the 2 given, I would. This was a great course. However it was hard to understand the professors and some of the language that was then in turn translated wasn't quite clear when some accronyms and definitions were a few words off. The lessons taught were great and the knowledge I acquired was exactly what I was looking for, it was just the accents that were hard to decifer. Thank you for this course. I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.
por Nkechinyere I•
Feb 26, 2019
This course made it possible for me to launch my career. I am grateful!
por Indranil M•
May 12, 2019
My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.
in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.
por Beatriz L•
Jul 12, 2019
Too theoretical. More practical application examples would be helpful.
por Ahmed N•
Jun 27, 2016
I've had this course 'IMC' 4 times in my college. This time was way much better. This course is practically amazing as we see each concept being applied to the ground work. and that's so exciting, we really benefit and see how the real work looks like. i'd highly recommend it.
por Mohit U•
Feb 10, 2019
Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.
por Caleb O•
Dec 03, 2018
Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.
por Aabid A S•
May 31, 2016
This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.
Aabid Ali Shahid
por Jessica N•
Jun 23, 2019
I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.
por HIMANSHU M•
Jun 27, 2019
A power packed relevant course focusing on Brand and Communications Management
por Maria X•
Feb 23, 2019
it will help you build great marketing communication foundations!
por utkarsh g•
Jul 19, 2019
I am now very clear with basics and Jargons of the industry.
por Rosemary G•
Oct 07, 2019
I cannot understand what they are saying. The accents were too thick, I didn't make it through the first 2 videos of the free trial
por Shu Q L•
Jul 18, 2016
Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.
por Amy D•
Sep 29, 2016
A extremely well made course that covers a wide variety of topics in a concise, yet thorough manner. Professor Sayin does a wonderful job of explaining each topic. She has a very engaging teaching style that makes learning both easy and fun! I never found myself getting bored with her lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module. I especially enjoyed the interviews with various professionals in the marketing industry as I felt I learned a great deal from their added observations and expertise. For fellow English speakers, I highly recommend watching this course with subtitles on to get the most out of it.
por Arvind B•
Mar 20, 2018
I am a Student of Health Management. This course helped me to understand real meaning of marketing and after completing this course. I am now planning to develop marketing concept in terms of patient satisfaction. Because health care marketing is very different from other marketing concept. In healthcare marketing our Consumers are actually the patients. So designing a marketing campaign requires lots of consideration.
I would like to Thanks Professor Eda Sayin, For delivering the lecture in such a wonderful way.
por Jon U•
Apr 07, 2018
This course was outstanding. I learned so much through a combination of the professor's lectures, interviews with business leaders, and academic whitepapers. The IE Marketing Mix specialization is the first series that I've seen incorporate academic whitepapers into the curriculum and I think it really adds alot of value. Adding the additional study material helped me understand the research behind the application of ideas.
Nov 03, 2018
This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.
I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.
por Rashi A•
Oct 31, 2016
I liked this course very much. The instructor was very concise, precise as well as effective in imparting the required theoretical knowledge. Added to it was the industry relevant lecture from the working professionals which made the course even more comprehensive. Thank you Miss Eda for the knowledge you shared.
por Anastasia D•
Jun 24, 2016
This course was real fun, thank you, Eda! A lot of information, everything clearly put. Thank you! I would chang a bit the digital part. Maybe you could add more practical details on SEO and Google AdWords, because the spokesperson presents an agency that wouldnt teach the things they offer for money.
por Andrea M B P•
Aug 29, 2017
I absolutely loved this course. It was very informative, to the point, and grabbed my undivided attention every time. I think it is important to have integral courses like this one, that are very specific at the same time in which they cover a broader view of what marketing is all about.
por Matukio A C•
Aug 29, 2019
Designed with attention to details, very informative, eye-opening and knowledge rich course. I personally learned a lot and very much looking forward to utilize the knowledge in the Marketing, Branding and Advertising platforms. Do i recommend this course? ABSOLUTELY!
por Estela R U C•
Nov 22, 2019
Muy fácil de tomar: ameno y con los significados y datos puntuales explicados de una manera muy concisa, con un manejo de tiempos perfecto para hacerlo ágil y con lecturas de fondo complementarias a las que se les puede dedicar más horas y entender mejor los temas.
por Eom S H•
Oct 20, 2018
it's comprehensive, well delivered instructions which we are considering it in real work places
giving me lots of intuitive theoretical supporting reference / materials moving forwards..
something learn is always fun to make myself better !! thanks for good course .
por Saurabh M•
Jan 15, 2018
It's one of the most effective courses on marketing communication. Various aspects of the integrated marketing communication are explained in a very crisp and clear approach. The course content and the presentation by Prof Eda Sayin make it very engaging.