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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

1,417 classificações
276 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações


May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.


Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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126 — 150 de 271 Avaliações para o A importância de saber ouvir

por Eugene T

Jan 03, 2016

Great course with insights into Social Media Marketing!

por Zhao R (

Oct 27, 2017

Great course! Soooo many useful tools were introduced!

por Yeung T N

Apr 20, 2020

Very good experience for me and open my mind and view


Dec 25, 2016

This part is great, I have learned a lot, thank you!

por Raymond B

Mar 26, 2017

Take this course! You should maybe take it twice!

por Apichart T

Jul 31, 2017

Good Course to know about insight social audience

por Amanda L S

Jul 16, 2020

A lot of very useful information in this course.

por samira m

Feb 14, 2019

Insightful. Useful application to real business.

por Sergio L F d M

Mar 07, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

por Alexis P

Sep 04, 2017

The interview with Tressie Lieberman was great!

por Chad W

Sep 14, 2016

Great for doing consumer and customer research.

por Thiago R

Mar 08, 2016

Great, informative and full of great material!

por nikolaos a

Jun 19, 2016

Practical, engaging and extremely informative

por Epiphane A

Oct 10, 2016

There is nice stuff in here, worth reading!

por Aboud K

Dec 23, 2015

WOW! Very insightful and outstanding tools!

por Anjali B

Jan 18, 2016

Great course with lots of value addition

por Harriet F

Nov 10, 2016

Excellent! Learnt lots of great skills.

por Frank B

Sep 08, 2016

Another excellent course in the series.

por Aurora A

Jun 03, 2016

This course opened my eyes! I loved it!

por sofia s

Mar 12, 2016

I would cry for how amazing this is!!!

por Aman K

Feb 16, 2020

Much practical, and very useful.

por Irma A H A

Dec 10, 2018

Great, is better than the first.

por Ximena M Q

May 17, 2020

Very interesting and practical.

por Tanvir H

Dec 02, 2015

Great Lesson. Very insightful!

por Hanan H

Sep 25, 2019

Very good course,I'm so happy