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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

4.6
1,212 classificações
222 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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1 — 25 de {totalReviews} Avaliações para o A importância de saber ouvir

por Anthony L F

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

por Irma A H A

Dec 10, 2018

Great, is better than the first.

por CHAIBA E M

Nov 26, 2018

amazing <3

por Michael I

Nov 26, 2018

Very useful course enabling you to assess your target market in various ways and reach conclusions.

por Fitcher T N

Nov 29, 2018

Worth it ... well structured , Access to offline as well , good quality and reference , excellent tools offered

por Ambika R K

Jan 17, 2019

This course has opened my minds! The tools and the paid access to tools like IBM BlueMix and Semantria, are mindblowing. It has not only helped me advance in my career but it has also opened my perspective towards building a holistic social media plan for my target market.

por Daniel E T M

Jan 17, 2019

one of the best courses for hands in platforms to use and understand.

por Lilia M A C

Feb 24, 2019

Amazing!

por Mahmoud R

Apr 08, 2019

very cool

por Muhammad A Y

Apr 13, 2019

i am very thanks to coursera and my beloved Randy Hlavac really good content of this course .

por samira m

Feb 14, 2019

Insightful. Useful application to real business.

por Andrés G

Sep 20, 2018

Great course and real cases that help a lot to understand the real marketing tools for social listening.

por Danielle C

Sep 16, 2018

It was a good course and I did learn a lot but I was worried about finishing the peer review because there was only two people who had done it and I needed to review three. Other than that, it was fine.

por Oriana V R R

Oct 29, 2018

Excellent course, it was very fun and helpful to receive

por Geri Z

Nov 06, 2018

Decent course. I hope I can continue following your courses for free...

por Ana D P

Feb 12, 2016

I learned A LOT!

por Carlene B

Apr 15, 2016

Thoroughly enjoyable!

por Katie D

Jul 17, 2017

A very comprehensive look at understanding target markets and analyzing your influence. Excellent course!

por Zhao R (

Oct 27, 2017

Great course! Soooo many useful tools were introduced!

por Camille B

Oct 25, 2017

Amazing

por Christine a

Dec 13, 2015

Loved the class

por Roshni K

Dec 28, 2015

Well designed, full of useful information, great guest speakers, valuable assignments. I highly recommend it!

por Tanvir H

Dec 02, 2015

Great Lesson. Very insightful!

por Sergio E

May 25, 2017

This was pretty amazing!

por Maggie C

Apr 10, 2017

I learned SO MUCH I didn't know about social listening and why it's important. Great information here.