In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation.
The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.
Este curso faz parte do Programa de cursos integrados O mercado da área da saúde
Healthcare Marketplace Capstone
oferecido por
Programa de cursos integrados O mercado da área da saúdeUniversidade de MinnesotaUniversidade de Minnesota
Programa - O que você aprenderá com este curso
Semana
1Welcome and Getting Started
The capstone project provides learners with the opportunity to apply the key principles and practices presented in the four courses of the Healthcare Marketplace specialization to a real-world situation. In this first module, learners will get acquainted with the overall expectations of this capstone course.
1 vídeos (total de (Total 1 mín.) min), 1 leitura
1 videos
1 leituras
Overview of the Healthcare Marketplace Capstone10min
Milestone 1: What is your Health Marketplace Innovation?
In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.
5 vídeos (total de (Total 19 mín.) min), 2 leituras, 1 teste
5 videos
4.3.2 Preparing a Global Health Technology ‘Dossier’6min
5.1.4 Key Issues of the 21st Century4min
5.3.1 Key Questions for an Innovation Valuation3min
5.3.2 What is the Technology?2min
2 leituras
Milestone 1 - Memo Assignment Best Practice Example for NewCo's Technology10min
Slide Deck version of the NewCo Milestone 1 memo10min
Semana
2Milestone 2: What is the Voice of the Healthcare Provider?
For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.
4 vídeos (total de (Total 33 mín.) min), 2 leituras, 1 teste
4 videos
2.4.1 What Challenges are Facing Hospitals?13min
4.2.5 Specialists: Challenges & Innovations7min
1.2.4 PEOPLE in Healthcare Delivery7min
2 leituras
Milestone 2 - Memo Assignment Best Practice Example for NewCo's Technology10min
Slide Deck version of the NewCo Milestone 2 memo10min
Semana
3Milestone 3: Regulatory and IP Status of the Innovation
Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.
5 vídeos (total de (Total 32 mín.) min), 2 leituras, 1 teste
5 videos
1.2.2 Investigational New Drug (Phase 1 to Phase 4)4min
3.1.1 Medical Device Industry: Regulatory Basics8min
4.2.3 The 510k: Friend or Foe?5min
4.3.3 Keeping the Product Fresh and Safe in the Long Run6min
2 leituras
Milestone 3 - Memo Assignment Best Practice Example for NewCo's Technology10min
Slide Deck version of the NewCo Milestone 3 memo10min
Semana
4Milestone 4: How will the Innovation Generate Revenue?
A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.
5 vídeos (total de (Total 32 mín.) min), 2 leituras, 1 teste
5 videos
2.2.1 Introduction to Administrative Data6min
3.1.1 The Types and Uses of Assessments7min
3.2.1 Introductions to Costs7min
3.2.2 Costing4min
2 leituras
Milestone 4 - Memo Assignment Best Practice Example for NewCo's Technology10min
Slide Deck version of the NewCo Milestone 4 memo10min
4.8
7 avaliaçõesMelhores avaliações
por JV•Apr 3rd 2017
Very nice way of bringing all the courses together into a project that can be utilized in the real world.
por PW•Mar 8th 2017
This was my greatest achievement having completed this capstone
Instrutores
Stephen T Parente
ProfessorCarlson School of Management, Department of Finance
Sobre Universidade de MinnesotaUniversidade de Minnesota
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
Sobre o Programa de cursos integrados O mercado da área da saúde
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.
The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
