Informações sobre o curso: The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.

Desenvolvido por: University of Maryland, College Park

Ministrado por: Hank C. Lucas, Robert H. Smith Professor of Information Systems
School of Business

Nível	Beginner
Idioma	English
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário	4.7 estrelas Classificação média do usuário 4.7Veja o que os aprendizes disseram

Programa

SEMANA 1

1.1

A Model and framework to help understand disruptive technologies

4 vídeos, 1 questionário de prática

Vídeo: 1.1 Survivor Model
Vídeo: 1.2 Sustaining and Disruptive Technologies
Vídeo: 1.3 The Box Score
Practice Quiz: Module 1.1

1.2

Some examples of companies that were not able to survive disruptive technologies

3 vídeos, 1 questionário de prática

Vídeo: 2.2 Kodak Disrupted
Vídeo: 2.3 Kodak Today and the Future
Practice Quiz: Module 1.2

SEMANA 2

2.1

A company that did not survive and its disruptor

2 vídeos, 1 questionário de prática

Vídeo: 3.2 Netflix
Practice Quiz: Module 2.1

2.2

Another story of disruption and a summary of our examples

4 vídeos

Vídeo: 4.2 Amazon
Vídeo: 4.3 Three Amigos
Vídeo: This is the case study for the mid-course exam

Nota atribuída: Mid Course exam on Uber

SEMANA 3

3.1

Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways

3 vídeos, 1 questionário de prática

Vídeo: 5.2 Newspaper data
Vídeo: 5.3 Newspaper survival
Practice Quiz: Module 3.1

3.2

Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying

3 vídeos, 1 questionário de prática

Vídeo: 6.2 Publish or Perish
Vídeo: 6.3 Social Media is Disruptive
Practice Quiz: Module 3.2

SEMANA 4

4.1

Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology

4 vídeos, 1 questionário de prática

Vídeo: 7.2 FedEx
Vídeo: 7.3 USPS
Vídeo: 7.4 A Comparison
Practice Quiz: Module 4.1

13

Conclusions about disruption

3 vídeos, 1 questionário de prática

Vídeo: 8.2 Disruption II
Vídeo: 8.3 Disruption III
Practice Quiz: Module 4.2

14

Suggestions for how to respond to a disruptive technology

4 vídeos

Vídeo: 9.2 Summary I
Vídeo: 9.3 Summary II
Vídeo: Final Exam Case

Nota atribuída: Final exam quiz on GE Goes Digital

15

Survival in the physical world

1 vídeo

Perguntas frequentes

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E se eu precisar de tempo adicional para concluir o curso?

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Posso fazer este curso gratuitamente?

Como funciona a política de reembolso?Como funciona a política de reembolso?

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Como funciona

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Desenvolvedores

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Custo

	Comprar curso
Acesso aos materiais do curso	Disponível
Acesso a materiais valendo nota	Disponível
Receba uma nota final	Disponível
Obtenha um Certificado de Curso compartilhável	Disponível

Classificações e avaliações

Avaliado em 4.7 de 5 decorrente de 19 avaliações

Very nicely constructed and informative course with apt examples

Such a wonderful instructor to learn disruptive technology. sure will learn and understand whats all about surviving disruptive technology, because the entire module is filled with real time examples ..

Good course.