This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Este curso faz parte do Programa de cursos integrados Global Challenges in Business
Global Strategy II: Doing Business in The Global Economy
oferecido por
Programa de cursos integrados Global Challenges in BusinessUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Programa - O que você aprenderá com este curso
Semana
1Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 vídeos (total de (Total 5 mín.) min), 6 leituras, 2 testes
2 videos
Meet Professor Bucheli2min
6 leituras
Syllabus10min
About the Discussion Forums10min
Glossary10min
Brand Descriptions10min
Updating Your Profile10min
Social Media10min
2 exercícios práticos
Orientation Quiz10min
Demographics Survey26min
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
6 vídeos (total de (Total 47 mín.) min), 1 leitura, 2 testes
6 videos
The Global Value Chain7min
Sources of Responsiveness and Cost Reduction Pressures11min
The Four Basic Global Strategies15min
Managing Pressures and International Differences6min
Like this course? Learn more with the iMBA! (Optional)1min
1 leituras
Module 1 Readings and Resources10min
1 exercícios práticos
Module 1 Quiz44min
Semana
2Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
4 vídeos (total de (Total 40 mín.) min), 1 leitura, 1 teste
4 videos
Where to Go?4min
When to Go?6min
How Big or Small Should We Go?16min
1 leituras
Module 2 Readings and Resources10min
1 exercícios práticos
Module 2 Quiz50min
Semana
3Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
6 vídeos (total de (Total 54 mín.) min), 1 leitura, 2 testes
6 videos
Export10min
Licensing9min
Franchising5min
Joint Ventures9min
Wholly Owned Subsidiaries11min
Strategic Alliances7min
1 leituras
Module 3 Readings and Resources10min
1 exercícios práticos
Module 3 Quiz50min
Semana
4Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
5 vídeos (total de (Total 66 mín.) min), 1 leitura, 2 testes
5 videos
Basic Tools to Analyze Global Politics3min
General Principles of Geopolitical Risk24min
Elements of Domestic Politics Affecting Multinational Firms14min
Political Strategies of Multinational Corporations16min
1 leituras
Module 4 Readings and Resources10min
2 exercícios práticos
Module 4 Quiz46min
End of Course Survey52min
4.9
4 avaliaçõesMelhores avaliações
por KD•Sep 26th 2018
The course was concise but included all the information required to get a full understanding of the subject
por FT•Oct 9th 2018
Loved the course and the class format. Great videos and easy to follow.
Instrutores
Marcelo Bucheli
Associate ProfessorDepartment of Business Administration, College of Business
Comece a trabalhar rumo ao seu mestrado
Este curso é parte de uma graduação 100% on-line Master of Business Administration (iMBA) pela Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Sobre Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Sobre o Programa de cursos integrados Global Challenges in Business
Learning Outcomes for the Specialization:
Upon completion of this specialization, you will be able to:
Understand how businesses function in the global marketplace.
Make ethical decisions to run a responsible business in the global marketplace.
Understand the role of business in addressing global challenges such as poverty and the environment.
Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
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O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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