This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in.
Este curso faz parte do Programa de cursos integrados Global Challenges in Business
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oferecido por
Programa de cursos integrados Global Challenges in BusinessUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 4 de 7 no
Aprox. 10 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Russo, Inglês, Espanhol
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 4 de 7 no
Aprox. 10 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
2 horas para concluir
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para concluir
3 vídeos (Total 6 mín.), 6 leituras, 1 teste
2 horas para concluir
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
2 horas para concluir
6 vídeos (Total 47 mín.), 1 leitura, 2 testes
1 hora para concluir
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
1 hora para concluir
4 vídeos (Total 40 mín.), 1 leitura, 1 teste
3 horas para concluir
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
3 horas para concluir
6 vídeos (Total 54 mín.), 1 leitura, 2 testes
2 horas para concluir
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
2 horas para concluir
6 vídeos (Total 69 mín.), 3 leituras, 1 teste
Avaliações
Principais avaliações do GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY
por MK28 de Set de 2019
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
por ER19 de Fev de 2019
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
por SB1 de Abr de 2020
Very well designed course. Which clear the concept about the topic very easily. Also Prof. M Bucheli has explained it very well.
por TN30 de Abr de 2020
it was a worthwhile course and I learnt a lot and my insight into the global economy and how it works have been amplified.
Sobre Programa de cursos integrados Global Challenges in Business
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