Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
Gamification
oferecido por
University of Pennsylvania
Informações sobre o curso
4.8
1,750 classificações
Habilidades que você terá
PsychologyMarketingGame DesignGamification
Programa - O que você aprenderá com este curso
Semana
1Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
12 vídeos (total de (Total 116 mín.) min), 1 leitura, 1 teste
12 videos
1.1 Introduction3min
1.2 Course Overview7min
1.3 Definition of Gamification12min
1.4 Why Study Gamification7min
1.5 History of Gamification10min
1.6 Examples and Categories14min
2.1 Gamification in Context11min
2.2 What is a Game10min
2.3 Games and Play9min
2.4 Video Games11min
2.5 Just a Game?10min
2.6 Ethan Mollick Interview with Prof. Werbach8min
1 leituras
About the Course10min
1 exercício prático
Homework Quiz #110min
Semana
2Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
11 vídeos (total de (Total 112 mín.) min), 2 testes
11 videos
3.1 Why Gamify9min
3.2 Think like a game designer8min
3.3 Design Rules11min
3.4 Tapping the Emotions7min
3.5 Anatomy of Fun7min
3.6 Finding the Fun7min
4.1 Breaking Games Down7min
4.2 The Pyramid of Elements12min
4.3 The PBL Triad13min
4.4 Limitations of Elements10min
4.5 Bing Gordon Interview15min
1 exercício prático
Homework Quiz #220min
Semana
3Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
10 vídeos (total de (Total 103 mín.) min), 2 testes
10 videos
5.2 Behaviorism11min
5.3 Behaviorism in Gamification11min
5.4 Reward Structures10min
5.5 Reward Schedules10min
6.1 Limits of Behaviorism6min
6.2 Dangers of Behaviorism10min
6.3 Intrinsic and Extrinsic Motivation8min
6.4 How Rewards Can Demotivate9min
6.5 Self Determination Theory13min
1 exercício prático
Homework Quiz #320min
Semana
4Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
10 vídeos (total de (Total 113 mín.) min), 1 leitura, 1 teste
10 videos
7.2 Objectives and Behaviors14min
7.3 Players10min
7.4 Activity Loops7min
7.5 Fun and Tools9min
8.1 Taking Stock9min
8.2 Is Gamification Right for Me13min
8.3 Design for Collective Good15min
8.4 Designing for Happiness7min
8.5 Amy Jo Kim Interview13min
1 leituras
Gamification Design Framework10min
1 exercício prático
Homework Quiz #420min
Instrutores
Kevin Werbach
Associate ProfessorLegal Studies & Business Ethics
Sobre University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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