Informações sobre o curso: Gamification é a aplicação de elementos de jogos e técnicas de design de jogos digitais para problemas reais, tanto para o meio corporativo, quanto para desafios de impacto social. Esse curso irá ensinar para você os mecanismos do gamification, por que ele tem um tremendo potencial, e como usá-lo de forma eficiente. Para informações adicionais dos conceitos descritos no curso, você pode comprar o livro do professor Werbach "For the Win: How Game Thinking Can Revolutionize Your Business" em versão impressa ou em em formato ebook em diversos idiomas.

Desenvolvido por: Universidade da Pensilvânia

Ministrado por: Kevin Werbach, Associate Professor
Legal Studies & Business Ethics

Compromisso	4-8 horas/semana
Idioma	English, Legendas: Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, Spanish, Kazakh
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.

Programa

SEMANA 1

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.

12 vídeos, 1 leitura

Reading: About the Course
Vídeo: 1.1 Introduction
Vídeo: 1.2 Course Overview
Vídeo: 1.3 Definition of Gamification
Vídeo: 1.4 Why Study Gamification
Vídeo: 1.5 History of Gamification
Vídeo: 1.6 Examples and Categories
Vídeo: 2.1 Gamification in Context
Vídeo: 2.2 What is a Game
Vídeo: 2.3 Games and Play
Vídeo: 2.4 Video Games
Vídeo: 2.5 Just a Game?
Vídeo: 2.6 Ethan Mollick Interview with Prof. Werbach

Nota atribuída: Homework Quiz #1

SEMANA 2

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.

11 vídeos

Vídeo: 3.1 Why Gamify
Vídeo: 3.2 Think like a game designer
Vídeo: 3.3 Design Rules
Vídeo: 3.4 Tapping the Emotions
Vídeo: 3.5 Anatomy of Fun
Vídeo: 3.6 Finding the Fun
Vídeo: 4.1 Breaking Games Down
Vídeo: 4.2 The Pyramid of Elements
Vídeo: 4.3 The PBL Triad
Vídeo: 4.4 Limitations of Elements
Vídeo: 4.5 Bing Gordon Interview

Nota atribuída: Written Assignment 1

Nota atribuída: Homework Quiz #2

SEMANA 3

Motivation and Psychology

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.

10 vídeos

Vídeo: 5.1 Motivational Design
Vídeo: 5.2 Behaviorism
Vídeo: 5.3 Behaviorism in Gamification
Vídeo: 5.4 Reward Structures
Vídeo: 5.5 Reward Schedules
Vídeo: 6.1 Limits of Behaviorism
Vídeo: 6.2 Dangers of Behaviorism
Vídeo: 6.3 Intrinsic and Extrinsic Motivation
Vídeo: 6.4 How Rewards Can Demotivate
Vídeo: 6.5 Self Determination Theory

Nota atribuída: Homework Quiz #3

Nota atribuída: Written Assignment 2

SEMANA 4

Design

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.

10 vídeos, 1 leitura

Vídeo: 7.1 The Design Process
Vídeo: 7.2 Objectives and Behaviors
Vídeo: 7.3 Players
Vídeo: 7.4 Activity Loops
Vídeo: 7.5 Fun and Tools
Reading: Gamification Design Framework
Vídeo: 8.1 Taking Stock
Vídeo: 8.2 Is Gamification Right for Me
Vídeo: 8.3 Design for Collective Good
Vídeo: 8.4 Designing for Happiness
Vídeo: 8.5 Amy Jo Kim Interview

Nota atribuída: Homework Quiz #4

SEMANA 5

Applications

This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.

11 vídeos, 1 leitura

Vídeo: 9.1 Enterprise Applications
Vídeo: 9.2 Workplace Motivation
Vídeo: 9.3 The Game vs. The Job
Vídeo: 9.4 Playbor
Vídeo: 9.5 Daniel Debow Interview
Vídeo: 9.6 Ethan Mollick on Games at Work
Vídeo: 10.1 Gamification for Good
Vídeo: 10.2 Social Good Applications
Vídeo: 10.3 Social Impact Techniques
Vídeo: 10.4 Behavior Change
Vídeo: 10.5 Susan Hunt Stevens Interview
Reading: Written Assignment 3 Sample Answers

Nota atribuída: Written Assignment 3

SEMANA 6

Gamification in Perspective

There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.

11 vídeos

Vídeo: 11.1 Pointsification
Vídeo: 11.2 Exploitationware
Vídeo: 11.3 Gaming the Game
Vídeo: 11.4 Legal issues
Vídeo: 11.5 Regulatory issues
Vídeo: 12.1 Beyond the Basics
Vídeo: 12.2 Inducement Prizes
Vídeo: 12.3 Virtual Economies
Vídeo: 12.4 Collective Action
Vídeo: 12.5 The Future of Gamification -- part 1
Vídeo: 12.6 The Future of Gamification -- part 2

Nota atribuída: Final Exam

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Universidade da Pensilvânia

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

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