Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
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Gamificação
Universidade da PensilvâniaInformações sobre o curso
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comecei uma nova carreira após concluir estes cursos
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consegui um benefício significativo de carreira com este curso
13%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 20 horas para completar
Inglês
Legendas: Ucraniano, Chinês (simplificado), Português (Brasil), Vietnamita, Russo, Turco, Inglês, Espanhol, Cazaque
Habilidades que você terá
PsychologyMarketingGame DesignGamification
Resultados de carreira do aprendiz
36%
comecei uma nova carreira após concluir estes cursos
33%
consegui um benefício significativo de carreira com este curso
13%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 20 horas para completar
Inglês
Legendas: Ucraniano, Chinês (simplificado), Português (Brasil), Vietnamita, Russo, Turco, Inglês, Espanhol, Cazaque
oferecido por
Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - O que você aprenderá com este curso
2 horas para concluir
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
2 horas para concluir
12 vídeos (Total 116 mín.), 1 leitura, 1 teste
12 videos
1.1 Introduction3min
1.2 Course Overview7min
1.3 Definition of Gamification12min
1.4 Why Study Gamification7min
1.5 History of Gamification10min
1.6 Examples and Categories14min
2.1 Gamification in Context11min
2.2 What is a Game10min
2.3 Games and Play9min
2.4 Video Games11min
2.5 Just a Game?10min
2.6 Ethan Mollick Interview with Prof. Werbach8min
1 leituras
About the Course10min
1 exercício prático
Homework Quiz #110min
4 horas para concluir
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
4 horas para concluir
11 vídeos (Total 112 mín.)
11 videos
3.1 Why Gamify9min
3.2 Think like a game designer8min
3.3 Design Rules11min
3.4 Tapping the Emotions7min
3.5 Anatomy of Fun7min
3.6 Finding the Fun7min
4.1 Breaking Games Down7min
4.2 The Pyramid of Elements12min
4.3 The PBL Triad13min
4.4 Limitations of Elements10min
4.5 Bing Gordon Interview15min
1 exercício prático
Homework Quiz #220min
4 horas para concluir
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
4 horas para concluir
10 vídeos (Total 103 mín.)
10 videos
5.2 Behaviorism11min
5.3 Behaviorism in Gamification11min
5.4 Reward Structures10min
5.5 Reward Schedules10min
6.1 Limits of Behaviorism6min
6.2 Dangers of Behaviorism10min
6.3 Intrinsic and Extrinsic Motivation8min
6.4 How Rewards Can Demotivate9min
6.5 Self Determination Theory13min
1 exercício prático
Homework Quiz #320min
2 horas para concluir
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
2 horas para concluir
10 vídeos (Total 113 mín.), 1 leitura, 1 teste
10 videos
7.2 Objectives and Behaviors14min
7.3 Players10min
7.4 Activity Loops7min
7.5 Fun and Tools9min
8.1 Taking Stock9min
8.2 Is Gamification Right for Me13min
8.3 Design for Collective Good15min
8.4 Designing for Happiness7min
8.5 Amy Jo Kim Interview13min
1 leituras
Gamification Design Framework10min
1 exercício prático
Homework Quiz #420min
Avaliações
Principais avaliações do GAMIFICAÇÃO
por FL22 de Mai de 2019
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
por BM16 de Jun de 2017
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
por AV29 de Abr de 2020
Great course, many insights, great examples and case studies. Full of interesting and motivating elements. A bit too long, on my opinion, maybe splitting in two easier and faster sessions could help.
por AG1 de Jul de 2017
It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.
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What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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