Informações sobre o curso: Gamification é a aplicação de elementos de jogos e técnicas de design de jogos digitais para problemas reais, tanto para o meio corporativo, quanto para desafios de impacto social. Esse curso irá ensinar para você os mecanismos do gamification, por que ele tem um tremendo potencial, e como usá-lo de forma eficiente. Para informações adicionais dos conceitos descritos no curso, você pode comprar o livro do professor Werbach "For the Win: How Game Thinking Can Revolutionize Your Business" em versão impressa ou em em formato ebook em diversos idiomas.
Desenvolvido por: University of Pennsylvania
Ministrado por: Kevin Werbach, Associate Professor
Legal Studies & Business Ethics
| Compromisso | 4-8 horas/semana |
| Idioma | English, Legendas: Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, Spanish, Kazakh |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
Programa
SEMANA 1
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
12 videos, 1 reading
- Reading: About the Course
- Vídeo: 1.2 Course Overview
- Vídeo: 1.3 Definition of Gamification
- Vídeo: 1.4 Why Study Gamification
- Vídeo: 1.5 History of Gamification
- Vídeo: 1.6 Examples and Categories
- Vídeo: 2.1 Gamification in Context
- Vídeo: 2.2 What is a Game
- Vídeo: 2.3 Games and Play
- Vídeo: 2.4 Video Games
- Vídeo: 2.5 Just a Game?
- Vídeo: 2.6 Ethan Mollick Interview with Prof. Werbach
Nota atribuída: Homework Quiz #1
SEMANA 2
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
11 videos
- Vídeo: 3.2 Think like a game designer
- Vídeo: 3.3 Design Rules
- Vídeo: 3.4 Tapping the Emotions
- Vídeo: 3.5 Anatomy of Fun
- Vídeo: 3.6 Finding the Fun
- Vídeo: 4.1 Breaking Games Down
- Vídeo: 4.2 The Pyramid of Elements
- Vídeo: 4.3 The PBL Triad
- Vídeo: 4.4 Limitations of Elements
- Vídeo: 4.5 Bing Gordon Interview
Nota atribuída: Written Assignment 1
Nota atribuída: Homework Quiz #2
SEMANA 3
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
10 videos
- Vídeo: 5.2 Behaviorism
- Vídeo: 5.3 Behaviorism in Gamification
- Vídeo: 5.4 Reward Structures
- Vídeo: 5.5 Reward Schedules
- Vídeo: 6.1 Limits of Behaviorism
- Vídeo: 6.2 Dangers of Behaviorism
- Vídeo: 6.3 Intrinsic and Extrinsic Motivation
- Vídeo: 6.4 How Rewards Can Demotivate
- Vídeo: 6.5 Self Determination Theory
Nota atribuída: Homework Quiz #3
Nota atribuída: Written Assignment 2
SEMANA 4
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
10 videos, 1 reading
- Vídeo: 7.2 Objectives and Behaviors
- Vídeo: 7.3 Players
- Vídeo: 7.4 Activity Loops
- Vídeo: 7.5 Fun and Tools
- Reading: Gamification Design Framework
- Vídeo: 8.1 Taking Stock
- Vídeo: 8.2 Is Gamification Right for Me
- Vídeo: 8.3 Design for Collective Good
- Vídeo: 8.4 Designing for Happiness
- Vídeo: 8.5 Amy Jo Kim Interview
Nota atribuída: Homework Quiz #4
SEMANA 5
Applications
This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.
11 videos, 1 reading
- Vídeo: 9.2 Workplace Motivation
- Vídeo: 9.3 The Game vs. The Job
- Vídeo: 9.4 Playbor
- Vídeo: 9.5 Daniel Debow Interview
- Vídeo: 9.6 Ethan Mollick on Games at Work
- Vídeo: 10.1 Gamification for Good
- Vídeo: 10.2 Social Good Applications
- Vídeo: 10.3 Social Impact Techniques
- Vídeo: 10.4 Behavior Change
- Vídeo: 10.5 Susan Hunt Stevens Interview
- Reading: Written Assignment 3 Sample Answers
Nota atribuída: Written Assignment 3
SEMANA 6
Gamification in Perspective
There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.
11 videos
- Vídeo: 11.2 Exploitationware
- Vídeo: 11.3 Gaming the Game
- Vídeo: 11.4 Legal issues
- Vídeo: 11.5 Regulatory issues
- Vídeo: 12.1 Beyond the Basics
- Vídeo: 12.2 Inducement Prizes
- Vídeo: 12.3 Virtual Economies
- Vídeo: 12.4 Collective Action
- Vídeo: 12.5 The Future of Gamification -- part 1
- Vídeo: 12.6 The Future of Gamification -- part 2
Nota atribuída: Final Exam
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University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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