Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.
Este curso faz parte do Programa de cursos integrados Design gráfico
Fundamentos do design gráfico
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Informações sobre o curso
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O que você vai aprender
Implement the fundamentals of color: visual, rhythm, and pattern in design
Use scale, weight, direction, texture, and space in a composition
Typeset text and experiment with letter forms
Create your own series of images using different image making techniques
Habilidades que você terá
CreativityGraphicsDesign TheoryColor Theory
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
44%
consegui um benefício significativo de carreira com este curso
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Curso 1 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Sugerido: 4 weeks of study, 5-8 hours/week
Inglês
Legendas: Inglês, Espanhol
Programa - O que você aprenderá com este curso
3 horas para concluir
Week 1: Fundamentals of Imagemaking
This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!
3 horas para concluir
13 vídeos (Total 57 mín.), 7 leituras, 2 testes
13 videos
Course Welcome3min
Introduction to Imagemaking2min
Denotative Imagemaking 14min
Denotative Imagemaking 22min
Techniques of Imagemaking 12min
Techniques of Imagemaking 22min
Techniques of Imagemaking 34min
Process, Generation, Iteration4min
Imagemaking Demo 1: Printing with an Object8min
Imagemaking Demo 2: Duct Tape Prints5min
Imagemaking Demo 3: Improvised "Light Table"4min
Connotative Imagemaking 15min
Connotative Imagemaking 24min
7 leituras
Why study graphic design?6min
About this course2min
About the assignments2min
Course Tools2min
Forum Guidelines5min
Requesting Peer Reviews5min
Academic Integrity2min
3 horas para concluir
Week 2: Fundamentals of Typography
This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!
3 horas para concluir
12 vídeos (Total 53 mín.)
12 videos
The Anatomy of Letters2min
Words and Spacing2min
Type Size: The Point System3min
Typesetting Text4min
Typefaces, Fonts and Type Families4min
Typeface Categories4min
Denotation in Type6min
Connotation in Type9min
Looking at Letterforms4min
Experimenting with Letterforms5min
Typographic Composition4min
1 exercício prático
Typography30min
3 horas para concluir
Week 3: Fundamentals of Shape and Color
This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!
3 horas para concluir
10 vídeos (Total 52 mín.)
10 videos
Graphic Shapes2min
Visual Contrast5min
Marks, Icons, and Symbols3min
Negative/Positive, Figure/Ground8min
Working with Color5min
The Color Wheel4min
Mixing Color: Paint, Print and Screen6min
Rhythm and Pattern 14min
Rhythm and Pattern 28min
1 exercício prático
Shape and Color30min
5 horas para concluir
Week 4: Fundamentals of Composition
This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!
5 horas para concluir
11 vídeos (Total 70 mín.), 6 leituras, 3 testes
11 videos
Principles of Composition7min
Visual Contrasts6min
Single Contrasts2min
Multiple Contrasts9min
Type Contrasts4min
Image Contrasts6min
Composition in a Single Image5min
Cropping and Hierarchy9min
Composition in Context14min
Conclusion1min
6 leituras
What's next?5min
About this section3min
Choosing a design program6min
Building your portfolio4min
Design portfolio tips4min
Writing your artist statement3min
Avaliações
Principais avaliações do FUNDAMENTOS DO DESIGN GRÁFICO
por ARApr 17, 2016
very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.
por CSMay 9, 2018
An ok course for beginners. A bit too basic for someone who has already had experience in design, but is great anyway cause it breaks things back down to the simplest parts to help you remember roots.
por GAAug 20, 2018
Very interesting, I liked the format. Easy to follow, nice excercises. It's actually good to cover the basics of design, even if you are not an absolute beginner, and especially if you are self taught
por KKOct 25, 2016
Great class. I really enjoyed all of the assignments. At times, I wish the lectures would have been a little longer so as to include more information / detail. All and all, really enjoyed the course!
por ECFeb 1, 2018
Great opportunity to practice. Encouraged to make. First time using vector design program Abode Illustrator. Was hard to listen to all Contrast Section. It would be great if there was more diversity.
por MYNov 14, 2017
first i am very thankful to you to give me this opportunity to understand graphics designing in the real way . its very creative course i really learn a lot from this course . amazing . thanks a lot.
por FFNov 30, 2016
I thoroughly enjoyed the course and I definitely recommend it to anyone interested in learning or fine-tuning their understanding of the basics of design.\n\nVery well structured and worth the time!
por SRJun 22, 2017
Hands on interraction would be nice with course instructor. Everything else including community feedback is great.\n\nAccess or feedback from mentors for graded assignments would make better impact.
por DMNov 1, 2016
It's amazing how this course breaks down graphic design to fundamentals that we hardly even think of. It acquaints you with the building blocks, and creates a foundation that'll take you a long way!
por SCJan 7, 2016
The fundamentals, like the title says. Very well explaineI wish there was more info on what software to use for the assignments for those of us more used to traditional mediums rather than digital.
por MBNov 9, 2015
Well structure, informative, and very accessible introduction to graphic design. Assignments were achievable and enjoyable, and supported the lesson very well. Great course! I hope you create more!
por ABFeb 12, 2020
This course gave me a great basic understanding of graphic design and further assured me of my decision to pursue a career in graphic design. The peer feedback was constructive and always helpful.
Sobre Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Sobre Programa de cursos integrados Design gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
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