Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.
Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice. I don't just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects.
At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.
To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner's level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.
Este curso faz parte do Programa de cursos integrados Design gráfico
Fundamentos do design gráfico
oferecido por
Informações sobre o curso
4.8
5,420 classificações
O que você vai aprender
Implement the fundamentals of color: visual, rhythm, and pattern in design
Learn the techniques of image making and create your own series of images
Typeset text and experiment with letter forms
Use scale, weight, direction, texture, and space in a composition
Habilidades que você terá
CreativityGraphicsDesign TheoryColor Theory
Programa - O que você aprenderá com este curso
Semana
16 horas para concluir
Week 1: Fundamentals of Imagemaking
This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!
13 vídeos (total de (Total 57 mín.) min), 4 leituras, 2 testes
13 videos
Course Welcome3min
Introduction to Imagemaking2min
Denotative Imagemaking 14min
Denotative Imagemaking 22min
Techniques of Imagemaking 12min
Techniques of Imagemaking 22min
Techniques of Imagemaking 34min
Process, Generation, Iteration4min
Imagemaking Demo 1: Printing with an Object8min
Imagemaking Demo 2: Duct Tape Prints5min
Imagemaking Demo 3: Improvised "Light Table"4min
Connotative Imagemaking 15min
Connotative Imagemaking 24min
4 leituras
Why study graphic design?6min
About this course10min
About the assignments10min
Course Tools10min
Semana
25 horas para concluir
Week 2: Fundamentals of Typography
This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!
12 vídeos (total de (Total 53 mín.) min), 3 testes
12 videos
The Anatomy of Letters2min
Words and Spacing2min
Type Size: The Point System3min
Typesetting Text4min
Typefaces, Fonts and Type Families4min
Typeface Categories4min
Denotation in Type6min
Connotation in Type9min
Looking at Letterforms4min
Experimenting with Letterforms5min
Typographic Composition4min
1 exercício prático
Typography20min
Semana
35 horas para concluir
Week 3: Fundamentals of Shape and Color
This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!
10 vídeos (total de (Total 52 mín.) min), 3 testes
10 videos
Graphic Shapes2min
Visual Contrast5min
Marks, Icons, and Symbols3min
Negative/Positive, Figure/Ground8min
Working with Color5min
The Color Wheel4min
Mixing Color: Paint, Print and Screen6min
Rhythm and Pattern 14min
Rhythm and Pattern 28min
1 exercício prático
Shape and Color20min
Semana
48 horas para concluir
Week 4: Fundamentals of Composition
This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!
11 vídeos (total de (Total 70 mín.) min), 6 leituras, 3 testes
11 videos
Principles of Composition7min
Visual Contrasts6min
Single Contrasts2min
Multiple Contrasts9min
Type Contrasts4min
Image Contrasts6min
Composition in a Single Image5min
Cropping and Hierarchy9min
Composition in Context14min
Conclusion1min
6 leituras
What's next?5min
About this section3min
Choosing a design program6min
Building your portfolio4min
Design portfolio tips4min
Writing your artist statement3min
54%
comecei uma nova carreira após concluir estes cursos
47%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.
An ok course for beginners. A bit too basic for someone who has already had experience in design, but is great anyway cause it breaks things back down to the simplest parts to help you remember roots.
Instrutores
Michael Worthington
Faculty, Program in Graphic DesignSchool of Art
Sobre Instituto de Artes da Califórnia
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Sobre o Programa de cursos integrados Design gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
