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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,697 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1476 - 1500 of 4,561 Reviews for Foundations of Digital Marketing and E-commerce

By Adjani P R

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Aug 7, 2022

Easy to digest information. Great foundational tools to move on into next course.

By nasasira b

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Jun 1, 2022

It gives u the best foiundation knowledge in the digital marketing and e-commerce

By Ethelyn D

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Mar 22, 2024

I learned so much in this course! Very usable stuff going forward in my career!!

By FAITH I Y A

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Mar 3, 2024

I love this course so much. I recommend it to as many people at any chance I get

By Tahj T

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Feb 26, 2024

The information was easily digestible. I am excited to finish all seven courses.

By Rubens H J

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Oct 23, 2023

Curso bem completo para pessoas que estão entrando na área do marketing digital.

By mohammad j

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May 25, 2023

Great course, I suggest it to everyone interested in learning digital marketing.

By hiram w

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Mar 29, 2023

Everything one needs to know about Digital Marketing and E commerce is included.

By Akinmoyero M

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Mar 1, 2023

thanks google for this opportunity, i hope it help me to secure the job i needed

By Joy M

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Feb 24, 2023

This course was highly informative, incredibly detailed, and easy to understand.

By Aneesa A

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Dec 26, 2022

It is a good course. Really explains the basics of digital marketing and e-comm.

By Megan M

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Dec 21, 2022

Interesting course. laid out well, easy to use on a busy schedule. Fun to learn.

By Ekin F E

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Dec 8, 2022

It was great to take the course. Now it's time to proceed the following courses.

By Ghaliah A

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Nov 6, 2022

very good and specified course and a great start for learning digital marketing.

By Nene N

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Oct 15, 2022

Great class for anyone interested in and wanna start leaeingn digital marketing.

By Miguel K

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Oct 6, 2022

Its great for a foundational understanding of digital marketing and ecommerce.

By Ahmad A

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Sep 29, 2022

Informative and taugh will delicacy throughout, big ups to Joi Wade especially.

By Vaibhav S

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Sep 7, 2022

I enjoyed and learnt a lot of new things about digital marketing and e commerce.

By Eric L

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Aug 15, 2022

This is awesome! I learned a lot from this course. Thanks Google and Coursera!

By Sol A R

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Jul 8, 2022

Excelente curso, muy amigable la modalidad de videos, contenido, lectura y test.

By bikash a

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Jul 2, 2022

Thank you for letting me in on the course. I feel so confident and accomplished.

By Jeric r

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Jun 22, 2022

Everything was so informative especially if you are starting with this industry.

By Jonathan G

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Jun 21, 2022

Easily understood and well presented. Clear and concise explanations throughout.

By raja k

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Mar 16, 2024

Just EXCELLENT & my thanks for allowing me to join with their generous approach

By David E

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Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you Coursera