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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,888 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1251 - 1275 of 4,602 Reviews for Foundations of Digital Marketing and E-commerce

By Rameez I

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Aug 1, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

By clif t

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Jun 13, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

By Christanto P S

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Mar 16, 2024

Thank you for the knowledge and free course, very helpfull for me as highschool fresh graduate

By Ankita S

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Sep 18, 2023

loved the course.. got to know in detailing about the email marketing and digital marketing ..

By Catherine B

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Sep 15, 2023

This was easy to follow and understand. The different formats really make engagement easy too.

By Ihsan S

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Jul 6, 2023

This is one of the perfect course for learning foundations of Digital Marketing and E-commerce

By Oscar S

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Jun 10, 2023

A nice kick-off to learn the difference options in the e-commerce and digital marketing world.

By Javoghn S

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Jun 3, 2023

Both through and clear. A great place to begin learning and exploring about Digital Marketing.

By Hai P

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May 27, 2023

Very helpful. It helps me gain the foundation I need to kickstart my digital marketing career.

By David S

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Apr 25, 2023

Very interesting course and gives a really good overview of digital marketing and e-commerce.

By Deleted A

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Apr 3, 2023

It was just great and incredibly informative course. Million thanks to every instructor there.

By Syed M M

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Apr 3, 2023

This course is the best step for those who want to learn about Digital Marketing & E-commerce.

By Desi K i N Y

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Dec 25, 2022

I love coursera. its so easy. I would recommend this to anyone who is eager to learn and earn.

By Muhammad N A

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Dec 6, 2022

precisely description of ever point and giving knowledge of Fundamental of Digital Marketing.

By Mohd F A

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Nov 5, 2022

Excellent course on getting to understand the fundamental of Digital Marketing and E-commerce!

By María C V

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Oct 11, 2022

Great course, great teacher, great material and examples. I'm eager to pursue the next courses

By Ajayi B

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Nov 28, 2023

I like how the topics on the course were explained bit by bit so one could understand better.

By Kristy K

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Sep 13, 2023

This was a great fundamentals course. Very easily broken down to follow along and understand.

By Bilal A

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Sep 6, 2023

Good foundational course for anyone trying to switch into marketing field or want to skill-up

By syed h I

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Sep 1, 2023

Really enjoyed learning here. Much Recommended for those who want to learn basics of DM & EC.

By Lafoundra D

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Jul 26, 2023

Great course! So glad I was able to participate and learn from professionals in the industry.

By David G

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Jul 12, 2023

This course is excellent, Easy to follow and the tutors speak in a way that is easy to follow

By Aakash K

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Jul 8, 2023

Course was fairly simple yet very informative , learnt a lot , content delivery was excellent

By Ahana K

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Jun 23, 2023

it was a wonderfull experiece to complete the course.wishing to move ahead with other course.

By Viktoriia B

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Jun 15, 2023

Very good course for beginners. It also helps experienced marketers to systematize knowledge.