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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,752 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4476 - 4500 of 4,577 Reviews for Foundations of Digital Marketing and E-commerce

By Chheng C

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Dec 28, 2022

Established my name wrong. My name is Chheng Chhongeang not Chheng Eang. Please correct for my certificate.

By ADITI W

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Jan 7, 2024

A good introductory course which gives you an introduction to various terminologies and their importance

By Shreyansh R

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Feb 8, 2023

VER HELPFUL AND I LEARN LOT'S OF STUFF,S THANKS COURSERA AND THEIR TEAMS FOR PROVIDING ME THIS COURSE.

By Guy O

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Nov 25, 2023

some of the questions in quizzes are confusing especially the content towards the end of course 1

By Fiker e H

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Oct 27, 2022

it was fantastic experience . Thanks to IRM theey provided me such a great opportunity

By Matheus R

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Mar 3, 2024

Faltou lições e testes práticos. Mas a teoria está muito boa e bem desenvolvida

By Oscar

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Oct 20, 2022

This course is okay. It just scratches the surface, but it's not bad at all.

By Tal D

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Sep 24, 2022

It introduces digital marketing. Its on a basic level so I can't rate 5*

By Kathleen N M

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Mar 26, 2024

They didn't put my middle name on the certificate. I don't know why.

By Niaz M

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Feb 12, 2024

A lot of unnessecary information and stories, could be more concise.

By Lamis D A A B

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Sep 8, 2022

its bored because alot of reading

if its video it was much easier

By Tammy R

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Aug 6, 2023

difficult to collect notes some

slides would not save or download

By Kimberly L

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Apr 3, 2023

I think that some of the answers on the quizzes were incorrect.

By ABDELMALEK H

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Oct 14, 2023

formidable c'est très riche en informations et très organisé.

By Seishu Z

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Feb 2, 2024

muy largo por la cantidad de infornacion que tiene el curso.

By ROHAN R H

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Oct 21, 2023

I THINK WE SHOULD HAVE OUR NAMES WRITTEN ON THE CERTIFICATES

By Larissa S

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Nov 13, 2023

This course has a lot of filler to drag out the timeline.

By Devmani N

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Aug 24, 2022

Very Good Course but lcking content about how to run add.

By Văn H T

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Sep 26, 2023

In this coursea I thinking the information is very small

By Luciana B d P F

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Aug 15, 2023

Curso mais conceitual, bom para quem está iniciando.

By tiffany w

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Feb 6, 2024

It was challenging, but good information to learn

By Pablo T

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Jan 15, 2024

Very basic material, only for true beginners.

By Mohd D K

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Feb 21, 2024

its non credited i did not know about it

By Zakarya A A A

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Jul 15, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

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Jan 17, 2023

Flexible teachings with great resources