An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Este curso faz parte do Programa de cursos integrados Doing Business in China
Empreendedorismo
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
2 vídeos (total de (Total 5 mín.) min), 4 leituras
4 leituras
Acknowledgement10min
Copyright and eLearning Guidance at CUHK10min
Course Overview10min
Learn from the Expert Interviews10min
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
26 vídeos (total de (Total 106 mín.) min), 1 teste
26 videos
1.2 What Is Stopping People From Being Entrepreneurial?2min
1.3 Entrepreneurs Vs Professionals2min
1.4 Why Do People Become Entrepreneurs?1min
1.5 What Are The Challenges China Entrepreneurs Face4min
1.6 Intrapreneurs And Entrepreneurs4min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Dr Alex Li, CEO & Founder of BizCONLINE7min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2min
1 exercício prático
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4min
Semana
2Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
8 vídeos (total de (Total 55 mín.) min)
8 videos
2a.1 Creativity5min
2a.2 Disruptive Business Model14min
2a.3 Identify An Opportunity4min
Dr Alex Li, CEO & Founder of BizCONLINE14min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49s
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
6 vídeos (total de (Total 30 mín.) min), 1 teste
6 videos
2b.2 How Big Is Your Market?2min
2b.3 Prioritising The Ideas3min
2b.4 Market Validation Before Launching Your Product6min
2b.5 Your Business Positioning9min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5min
1 exercício prático
Week 2 Quiz: Market positioning8min
Semana
3Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
14 vídeos (total de (Total 88 mín.) min), 1 teste
14 videos
3.2 Determine The Objectives3min
3.3 Choose The Right Format2min
3.4 Business Model9min
3.5 What Else Should We Include?26min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11min
Dr Alex Li, CEO & Founder of BizCONLINE4min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7min
Semana
4Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
21 vídeos (total de (Total 119 mín.) min), 1 teste
21 videos
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6min
4.3 Startup Valuation10min
4.4 Mode of Investment3min
4.5 Shareholder's Agreement7min
4.6 Investor Incentives3min
4.7 Potential Return for Investors1min
4.8 Investment Requirement4min
4.9 Financial Analysis (From Investors' Perspective) - Return5min
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42s
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6min
Dr Alex Li, CEO & Founder of BizCONLINE11min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1min
Supplementary Materials
6 vídeos (total de (Total 227 mín.) min)
6 videos
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48min
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37min
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34min
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32min
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30min
Instrutores
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for EntrepreneurshipDepartment of Decision Sciences and Managerial Economics
Sobre Universidade Chinesa de Hong Kong
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
Sobre o Programa de cursos integrados Doing Business in China
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
