Informações sobre o curso

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Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês

oferecido por

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Universidade Chinesa de Hong Kong

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

1 hora para concluir

Module 0: Course Preliminaries

1 hora para concluir
2 vídeos (Total 5 mín.), 4 leituras
2 videos
Entering the China Market2min
4 leituras
Acknowledgement10min
Copyright and eLearning Guidance at CUHK10min
Course Overview10min
Learn from the Expert Interviews10min
2 horas para concluir

Module 1: What Is Entrepreneurship?

2 horas para concluir
26 vídeos (Total 106 mín.)
26 videos
1.2 What Is Stopping People From Being Entrepreneurial?2min
1.3 Entrepreneurs Vs Professionals2min
1.4 Why Do People Become Entrepreneurs?1min
1.5 What Are The Challenges China Entrepreneurs Face4min
1.6 Intrapreneurs And Entrepreneurs4min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Dr Alex Li, CEO & Founder of BizCONLINE7min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2min
1 exercício prático
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs30min
Semana
2

Semana 2

1 hora para concluir

Module 2a. Innovation And Creativity

1 hora para concluir
8 vídeos (Total 55 mín.)
8 videos
2a.2 Disruptive Business Model14min
2a.3 Identify An Opportunity4min
Dr Alex Li, CEO & Founder of BizCONLINE14min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49s
1 hora para concluir

Module 2b. Market Validation

1 hora para concluir
6 vídeos (Total 30 mín.)
6 videos
2b.2 How Big Is Your Market?2min
2b.3 Prioritising The Ideas3min
2b.4 Market Validation Before Launching Your Product6min
2b.5 Your Business Positioning9min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5min
1 exercício prático
Week 2 Quiz: Market positioning30min
Semana
3

Semana 3

2 horas para concluir

Module 3. Business Plan

2 horas para concluir
14 vídeos (Total 88 mín.)
14 videos
3.2 Determine The Objectives3min
3.3 Choose The Right Format2min
3.4 Business Model9min
3.5 What Else Should We Include?26min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11min
Dr Alex Li, CEO & Founder of BizCONLINE4min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7min
Semana
4

Semana 4

3 horas para concluir

Module 4. Startup Financing

3 horas para concluir
21 vídeos (Total 119 mín.)
21 videos
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6min
4.3 Startup Valuation10min
4.4 Mode of Investment3min
4.5 Shareholder's Agreement7min
4.6 Investor Incentives3min
4.7 Potential Return for Investors1min
4.8 Investment Requirement4min
4.9 Financial Analysis (From Investors' Perspective) - Return5min
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42s
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6min
Dr Alex Li, CEO & Founder of BizCONLINE11min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1min
4 horas para concluir

Supplementary Materials

4 horas para concluir
6 vídeos (Total 227 mín.)
6 videos
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48min
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37min
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34min
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32min
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30min

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Sobre Programa de cursos integrados Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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