Who is this class for: This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.

Created by:  University of California, San Diego

  • Williams S. Ettouati, Pharm.D.

    Taught by:  Williams S. Ettouati, Pharm.D., Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.

    Skaggs School of Pharmacy and Pharmaceutical Sciences

  • Joseph D. Ma

    Taught by:  Joseph D. Ma, Associate Professor of Clinical Pharmacy

    Skaggs School of Pharmacy and Pharmaceutical Sciences
Commitment3-4 hours/week
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of California, San Diego
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.
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Ratings and Reviews
Rated 4.7 out of 5 of 75 ratings


onboarding to discover the US and EU market, very few examples on Pharmerging countries

Interesting course with some interesting and relevant case studies. This is a great 101 course with stronger focus in certain areas of commercialization.

Good introduction for those not in industry but quite easy for those who are