This course will expose you to the data analytics practices executed in the business world. We will explore such key areas as the analytical process, how data is created, stored, accessed, and how the organization works with data and creates the environment in which analytics can flourish.
What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization. You’ll develop skills and a perspective that will make you more productive faster and allow you to become a valuable asset to your organization.
This course also provides a basis for going deeper into advanced investigative and computational methods, which you have an opportunity to explore in future courses of the Data Analytics for Business specialization.
Este curso faz parte do Programa de cursos integrados Advanced Business Analytics
Introduction to Data Analytics for Business
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Informações sobre o curso
4.6
444 classificações
Habilidades que você terá
Data ModelData QualityData AnalysisSQL
Programa - O que você aprenderá com este curso
Semana
12 horas para concluir
Data and Analysis in the Real World
Welcome to week 1! In this module we’ll learn how to think about analytical problems and examine the process by which data enables analysis & decision making. We’ll introduce a framework called the Information-Action Value chain which describes the path from events in the world to business action, and we’ll look at some of the source systems that are used to capture data. At the end of this course you will be able to: Explain the information lifecycle from events in the real world to business actions, and how to think about analytical problems in that context , Recognize the types of events and characteristics that are often used in business analytics, and explain how the data is captured by source systems and stored using both traditional and emergent technologies, Gain a high-level familiarity with relational databases and learn how to use a simple but powerful language called SQL to extract analytical data sets of interest, Appreciate the spectrum of roles involved in the data lifecycle, and gain exposure to the various ways that organizations structure analytical functions, Summarize some of the key ideas around data quality, data governance, and data privacy
9 vídeos (total de (Total 58 mín.) min), 3 leituras, 1 teste
9 videos
Introduction to the Specialization1min
0. Introduction to Data & Analysis in Real World1min
1. Thinking about Analytical Problems6min
2. Conceptual Business Models6min
3. The information-Action Value Chain (Part 1)9min
4. The information-Action Value Chain (Part 2)11min
5. Real World Events and Characteristics8min
6. Data Capture by Source Systems10min
3 leituras
Week 1 Lecture Slides10min
Week 1 Quiz Answer Key10min
You can now start part 1 of the final assignment!1min
1 exercício prático
Week 1 Quiz24min
Semana
22 horas para concluir
Analytical Tools
In this module we’ll learn about the technologies that enable analytical work. We’ll examine data storage and databases, including the relational database. We’ll talk about Big Data and Cloud technologies and ideas like federation, virtualization, and in-memory computing. We’ll also walk through a landscape of some of the more common tool classes and learn how these tools support common analytical tasks.
7 vídeos (total de (Total 72 mín.) min), 3 leituras, 1 teste
7 videos
1. Data Storage and Databases12min
2. Big Data & the Cloud14min
3. Virtualization, Federation, and In-Memory Computing8min
4. The Relational Database14min
5. Data Tools Landscape11min
6. The Tools of the Data Analyst9min
3 leituras
Week 2 Lecture Slides10min
Week 2 Quiz Answer Key10min
You can now start part 2 of the final assignment!10min
1 exercício prático
Week 2 Quiz34min
Semana
32 horas para concluir
Data Extraction Using SQL
In this module we’ll learn how to extract data from a relational database using Structured Query Language, or SQL. We’ll cover all the basic SQL commands and learn how to combine and stack data from different tables. We’ll also learn how to expand the power of our queries using operators and handle additional complexity using subqueries.
7 vídeos (total de (Total 56 mín.) min), 3 leituras, 1 teste
7 videos
1. Introduction to SQL9min
2. Aggregating and Sorting Data in SQL11min
3. Extracting Data from Multiple Tables10min
4. Stacking Data with UNION Command5min
5. Extending SQL Queries Using Operators10min
6. Using SQL Subqueries6min
3 leituras
Week 3 Lecture Slides10min
Week 3 SQL Assignment Answer Key10min
You can now start part 3 of the final assignment!10min
1 exercício prático
SQL Coding Assignment20min
Semana
45 horas para concluir
Real World Analytical Organizations
In this module we focus on the people and organizations that work with data and actually execute analytics. We’ll discuss who does what and see how organizational structures can influence efficiency and effectiveness. We’ll also look at the supporting rules & processes that help an analytical organization run smoothly, like Data Governance, Data Privacy, and Data Quality.
6 vídeos (total de (Total 63 mín.) min), 2 leituras, 2 testes
6 videos
1. Analytical Organizations – Roles11min
2. Analytical Organizations – Structures11min
3. Data Governance8min
4. Data Privacy17min
5. Data Quality11min
2 leituras
Week 4 Lecture Slides10min
Week 4 Quiz Answer Key10min
1 exercício prático
Week 4 Quiz34min
55%
comecei uma nova carreira após concluir estes cursos
30%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
Great course to start your career in Business Analytics. Rich content and well organised. Thoroughly enjoyed doing this course. Highly recommended this course for Analytics enthusiasts.
I love this course. the lecture teach me to have a framework of thinking to become an analyst. Although some course need more references from internet, overall the course is great
Instrutores
David Torgerson
InstructorSobre Universidade do Colorado em Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Sobre o Programa de cursos integrados Advanced Business Analytics
The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results.
The problems faced by decision makers in today’s competitive business environment are complex. Achieve a clear competitive advantage by using data to explain the performance of a business, evaluate different courses of action, and employ a structured approach to business problem-solving.
Check out a one-minute video about this specialization to learn more!
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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