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Voltar para Estratégia Competitiva

Comentários e feedback de alunos de Estratégia Competitiva da instituição Universidade Ludwig-Maximilians de Munique (LMU)

2,730 classificações
623 avaliações

Sobre o curso

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy....

Melhores avaliações


Jan 11, 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.


Jul 23, 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

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26 — 50 de 618 Avaliações para o Estratégia Competitiva

por Dima A

Apr 29, 2017

Seriously this is the best business-related course on coursera! The material and the professor is outstanding. I'd very much recommend it. You won't get bored while watching all the videos. You can see the effort put into producing such a high quality course. It's by far the best course I've took on coursera and believe me I tried a lot of courses.

por Billings J T

Sep 10, 2015

Excellent course! Tobias is an excellent tutor. Course opened my eyes to a whole new spectrum of analysing the behaviour of firms in the market place. It gave me basic insights into my own business. I will never look at business and competition the same way. I just enrolled in the advanced competitive strategy course. 5 bright stars from me

por Sagar L

May 03, 2020

Probably the best course on Competitive strategy out there. The course is very well structured and the instructor is really engaging. The best part is the course material - It is to the point, well-crafted and has ample amount of real-life examples that makes learning easier and very relevant. I'd like to recommend this to everyone!

por Md. F M

May 18, 2020

I really enjoyed it a lot throughout the course and also learnt many real-life strategies for business. Thanks to the professor for making the course so exciting and interactive.

por Jyotsna S

May 23, 2020

I started this course to help my little start up. I thank the course instructor Prof. Kretschmer for making this course so seamless. The course is very well structured and paced out evenly. I was totally new to the concept of strategic thinking, the course has helped me to formulate my own strategies and think like the managers of companies think when it comes to taking decisions for your firm. It gave me a formal knowledge of concepts like how to enter a market, what are the techniques used to deter an entry, how to avoid bertrend paradox, how to analyse whether to accept or reject an offer. It gave me a clearer understanding upon what exactly I should be doing to make my start up strategically stronger.

por Rizaldar R

Aug 02, 2020

Greetings to all!

I'm Rizaldar Rasheed, an Engineering Graduate currently residing in the Middle East.

This course has given such an incredible insight into the world of competitiveness amongst companies, big or small. I feel happy to be part of this program and get to experience the thought processes taken up by companies out there in order to edge out impending competitions and other credible threats.

My sincere thanks to the Professor, who did such a splendid job in articulating all these intricate concepts into simple, yet easy to pick up videos and modules, and to this platform Coursera, for giving everyone this noble opportunity to acquire and spread knowledge to all.


Jul 26, 2020

Really a wonderful course, sir Tobias Kretchmer is a great professor, teaches with real examples, brings them to class, chooses different venues for classes. I was really looking for such a good professor to teach me all subjects. Because of him, I would like to choose other courses too which he teaches.

May sir Tobias be blessed.

I would like to study under you, sir. I am really happy and thanks to Coursera for such great platforms. with flexible systems in all aspects.


May 28, 2020

This course is very good for beginners who are looking forward to learning business strategy and how the companies make policies. The instructor is very nice and explains things in a very good manner and the material is really easy to understand.

However there in the last some modules, there is some issue with the videos, they just stop in between.

Other than this. overall the course is good.


Jun 11, 2020

I found the in-video quizzes to be effective for the recalling of information. However, I believe the end of module/week quizzes would be more effective if they tested on our concept rather than just the effectiveness of memorizing the definition or points of a particular concept or topic. For example: The four criteria for A to happen are : *select the right criteria*

por Shashank N

Aug 30, 2020

The course was well structured and engaging. The examples were comprehensive and made it easy to understand why brands make decisions the way they do, even if as a consumer it seems not a great idea to go ahead with. It introduces us to many different strategies & theories that can readily be implemented to have a better chance of thriving our business.

por Edze A

Sep 17, 2015

Excellent course with extensive amount of real world examples. Really gives you insight in the fundamentals of the business strategy that businesses pursue in competitive markets. Quizzes are not hard but do teach you the point. Definitely recommended if you are looking for some insight in competitive strategy and the reasoning behind it.

por Jin Y

May 07, 2020

The topic discussed in this course is well-organized and explained clearly by the instructor. This course is also very practical as many theories and trategies are actually applied in real-life examples. I also benefit from the discussion forums which is a good place to meet people and discuss about questions derived from course videos.

por Niket V

Jul 05, 2016

The flow is the course is highly structured. It starts with what actions/strategy firms take in the general scenarios & then moves on to specific cases like market entry, deterrence, innovation etc.

I highly recommend this course for all beginners who want to have a broad understanding of what firms think in a competitive environment.

por Amjad A

Sep 12, 2016

I am an MBA and have studied marketing but this course was an addition to my knowledge of strategy. The content was practical and readily applicable to everyday business scenarios. I have been thinking about my own business for some time and I found this course tailored for myself. This course helped me develop strategic thinking.

por Syed M Z W

Jul 12, 2020

Great introductory course. Coming from an engineering background this course really aided me on a different technical side of running an organization which is the business side. This is going to be a great tool in my arsenal and hopefully I can increase my personal value after building upon the concepts presented in this course.

por Dev D

Aug 24, 2020

The real time examples and case studies makes it easy to comprehend the concepts .The course gives an overview about business strategies and various factors that is to be considered in a real time market.The impeccable presentation of the faculty is quite impressive. Enjoyed learning this course with LMU at Coursera.

por Michael M

Sep 26, 2015

Excellent course. It is well organized and should be a required course for anyone thinking of starting a new business or simply wanting to increase his/her value to their organization. The concepts apply to small and large organizations, whether for profit or non-profit. Even non-profits are in a competitive market.

por Yash G

Mar 18, 2020

A good insight of Competitive nature of company and their rational behavior to optimize the payoff in particular situation. A good set of examples and practicality of tutorial make its engaging. It ease on grasping complex strategy in simple manner. Looking forward for next course. Thumbs up for tutor.

por May O

Aug 25, 2020

The course made me continue studying in the time of pandemic. I have learned many things especially making decisions using the models I have not used before. The modules are very challenging buy the materials (powerpoint and videos) made it possible for me to finish the course. Thank you very much.

por Deleted A

May 05, 2019

I highly recommend this course to everyone who are interested in strategic management. The course is well designed with a detailed explanation of study syllabus plus professor is really good and explains each concept with enthusiasm and energy. I thank LMU for providing such high quality education.

por Jose T

Mar 29, 2019

Different training methodology compare to others that it is easier to follow and with excellent case exercises. I have learnt concepts new for me. Videos with the right duration with animated slides including the teachers annotations in real time with his tablet. I recommend this training

por Ixchel P

Sep 04, 2020

¡Finalmente he terminado mi curso! Vaya, la verdad se me hizo un poco difícil entender lo que exponente decía (me refiero a los términos que emplea durante el curso), pero todo tiene una lógica y este curso me permitió aprender muchas cosas que me servirán en mi vida diaria. ¡Excelente!

por Andrei C S

Jan 11, 2017

The Course is an amazing gift from LMU. I am thankful for the opportunity of learning so much information with such a high level of quality. The course is very clear in all lessons. At the same time, it does not represent any loss in the approach of the issues, which is very complete.

por Vitor R P

Oct 05, 2017

Brilliant course! Professor Kretschmer is very clear and precise in his explanations. The course's light-hearted approach makes even challenging concepts easy to understand, the slides are very helpful and the in-video quizzes are great to keep track of what one has learned.

por Petar P

Sep 11, 2015

Prof. Tobias Kretschmer is a great teacher capable of getting you interested in the topic, thus making the course itself even more interesting. The course is very helpful in getting the perspective how one should position himself in order to get the most out of the market.