In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Este curso faz parte do Programa de cursos integrados Competitive Strategy and Organization Design
Estratégia Competitiva
oferecido por
Programa de cursos integrados Competitive Strategy and Organization DesignUniversidade Ludwig-Maximilians de Munique (LMU)
Informações sobre o curso
4.7
1,773 classificações
Habilidades que você terá
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Programa - O que você aprenderá com este curso
Semana
12 horas para concluir
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
9 vídeos (total de (Total 68 mín.) min), 3 leituras, 3 testes
9 videos
Introduction3min
Game Setting6min
Eliminating Dominated Strategies11min
Nash Equilibrium11min
Prisoners ’ Dilemma3min
Game Setting10min
Backward Induction8min
Credible Threats 10min
Wrap Up2min
3 leituras
How to Use Discussion Forums10min
Get to Know Your Classmates10min
Complete slides for week110min
3 exercícios práticos
Simultaneous Games10min
Sequential Games10min
Take Care of Your Competitors20min
Semana
22 horas para concluir
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
9 vídeos (total de (Total 61 mín.) min), 1 leitura, 5 testes
9 videos
Introduction2min
Reasons for Cooperation3min
Finite Repetition 9min
Backward Induction9min
Infinite Repetition10min
Factors Influencing Cooperation8min
Aggressive Commitment10min
Cooperative Commitment4min
Wrap Up2min
1 leituras
Complete Slides Week 210min
5 exercícios práticos
Reasons for Cooperation6min
Finite Repetition8min
Infinite Repetition8min
Commitment8min
Why Firms Work Together20min
Semana
32 horas para concluir
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
7 vídeos (total de (Total 43 mín.) min), 1 leitura, 4 testes
7 videos
Introduction2min
Complements: Examples and Definitions7min
Generic Strategies 8min
Positive Externalities 9min
Examples 4min
Strategic Partnerships 7min
Wrap Up3min
1 leituras
Complete Slides Week 310min
4 exercícios práticos
Complements8min
Strategies for Complements8min
Complements and Cooperation8min
Complementary Products and Strategic Partnerships20min
Semana
42 horas para concluir
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
10 vídeos (total de (Total 81 mín.) min), 1 leitura, 4 testes
10 videos
Introduction1min
Market Attractiveness 6min
Structural Entry Barriers12min
Strategic Entry Barriers6min
Commitment / Value Chain Reconfiguration10min
Judo Economics / Niche Market 10min
Structural Entry Barriers / Commitment12min
Limit Pricing / Predatory Pricing 8min
Pre-Emption 5min
Wrap Up3min
1 leituras
Complete Slides Week 410min
4 exercícios práticos
Market Choice and Entry Barriers10min
Entry Strategies8min
Entry Deterrence10min
Entering a New Market20min
46%
comecei uma nova carreira após concluir estes cursos
36%
consegui um benefício significativo de carreira com este curso
10%
recebi um aumento ou promoção
Melhores avaliações
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
Instrutores
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
Sobre Universidade Ludwig-Maximilians de Munique (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Sobre o Programa de cursos integrados Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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