In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
Este curso faz parte do Programa de cursos integrados Competitive Strategy and Organization Design
oferecido por
Programa de cursos integrados Competitive Strategy and Organization DesignUniversidade Ludwig-Maximilians de Munique (LMU)Informações sobre o curso
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Resultados de carreira do aprendiz
40%
comecei uma nova carreira após concluir estes cursos
32%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Inglês
Legendas: Inglês, Espanhol, Ucraniano, Chinês (simplificado)
Habilidades que você terá
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Resultados de carreira do aprendiz
40%
comecei uma nova carreira após concluir estes cursos
32%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Inglês
Legendas: Inglês, Espanhol, Ucraniano, Chinês (simplificado)
oferecido por
Universidade Ludwig-Maximilians de Munique (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Programa - O que você aprenderá com este curso
2 horas para concluir
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
2 horas para concluir
9 vídeos (Total 68 mín.), 3 leituras, 3 testes
9 videos
Introduction3min
Game Setting6min
Eliminating Dominated Strategies11min
Nash Equilibrium11min
Prisoners ’ Dilemma3min
Game Setting10min
Backward Induction8min
Credible Threats 10min
Wrap Up2min
3 leituras
How to Use Discussion Forums10min
Get to Know Your Classmates10min
Complete slides for week110min
3 exercícios práticos
Simultaneous Games10min
Sequential Games10min
Take Care of Your Competitors20min
2 horas para concluir
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
2 horas para concluir
9 vídeos (Total 61 mín.), 1 leitura, 5 testes
9 videos
Introduction2min
Reasons for Cooperation3min
Finite Repetition 9min
Backward Induction9min
Infinite Repetition10min
Factors Influencing Cooperation8min
Aggressive Commitment10min
Cooperative Commitment4min
Wrap Up2min
1 leituras
Complete Slides Week 210min
5 exercícios práticos
Reasons for Cooperation6min
Finite Repetition8min
Infinite Repetition8min
Commitment8min
Why Firms Work Together20min
2 horas para concluir
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
2 horas para concluir
7 vídeos (Total 43 mín.), 1 leitura, 4 testes
7 videos
Introduction2min
Complements: Examples and Definitions7min
Generic Strategies 8min
Positive Externalities 9min
Examples 4min
Strategic Partnerships 7min
Wrap Up3min
1 leituras
Complete Slides Week 310min
4 exercícios práticos
Complements8min
Strategies for Complements8min
Complements and Cooperation8min
Complementary Products and Strategic Partnerships20min
2 horas para concluir
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
2 horas para concluir
10 vídeos (Total 81 mín.), 1 leitura, 4 testes
10 videos
Introduction1min
Market Attractiveness 6min
Structural Entry Barriers12min
Strategic Entry Barriers6min
Commitment / Value Chain Reconfiguration10min
Judo Economics / Niche Market 10min
Structural Entry Barriers / Commitment12min
Limit Pricing / Predatory Pricing 8min
Pre-Emption 5min
Wrap Up3min
1 leituras
Complete Slides Week 410min
4 exercícios práticos
Market Choice and Entry Barriers10min
Entry Strategies8min
Entry Deterrence10min
Entering a New Market20min
Avaliações
Principais avaliações do ESTRATÉGIA COMPETITIVA
por AA10 de Jan de 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
por OO22 de Jul de 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
por AZ13 de Ago de 2015
Really interesting subject, with helpful quizzes. Some technical issues with the videos but nothing there to stop you from gaining some really helpful skills, if you dig business related courses.
por AR22 de Mai de 2020
A great course, and the interactive way of instructor made it more interesting. Instructor was really good at explaining things. Plus the quizzes were really helpful to memorize everything.
Sobre Programa de cursos integrados Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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