In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
Este curso faz parte do Programa de cursos integrados Competitive Strategy and Organization Design
355.710 já se inscreveram
oferecido por
Programa de cursos integrados Competitive Strategy and Organization DesignUniversidade Ludwig-Maximilians de Munique (LMU)Informações sobre o curso
28.918 visualizações recentes
Resultados de carreira do aprendiz
37%
comecei uma nova carreira após concluir estes cursos
28%
consegui um benefício significativo de carreira com este curso
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 19 horas para completar
Inglês
Legendas: Árabe, Francês, Ucraniano, Portuguese (European), Chinês (simplificado), Italiano, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Resultados de carreira do aprendiz
37%
comecei uma nova carreira após concluir estes cursos
28%
consegui um benefício significativo de carreira com este curso
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 19 horas para completar
Inglês
Legendas: Árabe, Francês, Ucraniano, Portuguese (European), Chinês (simplificado), Italiano, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade Ludwig-Maximilians de Munique (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Programa - O que você aprenderá com este curso
3 horas para concluir
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
3 horas para concluir
9 vídeos (Total 68 mín.), 3 leituras, 3 testes
3 horas para concluir
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
3 horas para concluir
9 vídeos (Total 61 mín.), 1 leitura, 5 testes
3 horas para concluir
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
3 horas para concluir
7 vídeos (Total 43 mín.), 1 leitura, 4 testes
3 horas para concluir
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
3 horas para concluir
10 vídeos (Total 81 mín.), 1 leitura, 4 testes
Avaliações
Principais avaliações do ESTRATÉGIA COMPETITIVA
por JA28 de Nov de 2020
splendid experience! the pacing was fantastic, the delivery flawless. if you're remotely interested in understanding the concept that is game theory, this is the course for you. i have no complaints.
por AA10 de Jan de 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
por OO22 de Jul de 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
por AZ13 de Ago de 2015
Really interesting subject, with helpful quizzes. Some technical issues with the videos but nothing there to stop you from gaining some really helpful skills, if you dig business related courses.
Sobre Programa de cursos integrados Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Is financial aid available?
Ganharei créditos universitários por concluir o curso?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
