In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
Este curso faz parte do Programa de cursos integrados Musician’s Professional Toolbox: Your Portfolio Career
oferecido por
Programa de cursos integrados Musician’s Professional Toolbox: Your Portfolio CareerUniversidade do Colorado em BoulderInformações sobre o curso
Prazos flexÃveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
NÃvel intermediário
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Aprox. 7 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
Habilidades que você terá
- Marketing
- Email Communication
- Social Media
- Branding
- Entrepreneurship
Prazos flexÃveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
NÃvel intermediário
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Aprox. 7 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade do Colorado em Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Programa - O que você aprenderá com este curso
2 horas para concluir
Defining Your Brand
In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from Course 1.
2 horas para concluir
3 vÃdeos (Total 77 mÃn.), 1 leitura, 1 teste
2 horas para concluir
Who is Your Market?
In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
2 horas para concluir
2 vÃdeos (Total 35 mÃn.), 1 leitura, 1 teste
1 hora para concluir
Marketing Channels and Strategies
In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
1 hora para concluir
3 vÃdeos (Total 45 mÃn.)
2 horas para concluir
Managing Your Online Presence
In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
2 horas para concluir
4 vÃdeos (Total 73 mÃn.)
Sobre Programa de cursos integrados Musician’s Professional Toolbox: Your Portfolio Career
Learners completing this specialization will acquire the skills to launch and sustain a Portfolio Career consisting of a range of musical endeavors. Topics include building a professional network, identifying tools for developing a brand, promoting yourself through a variety of channels, developing strategies to find and book performances, and defining and tracking your goals. This course is the first of two specializations making up the Musician’s Professional Toolbox.
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