MT
Oct 14, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
Sep 7, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
By Aliexo f
•Feb 23, 2016
The depth of the topic taught is really amazing
By Aarti v
•Apr 14, 2020
best course for understanding brand marketing
By SeyedKamalAddin R
•Feb 29, 2016
Good course.
just, it does not go in depth
By Eugene T
•Mar 13, 2016
Great course for Branding Insights!
By uday k
•Nov 22, 2020
it was a great learning experience
By Kajal R
•Jun 22, 2020
The course was a great help to me.
By SURESH R A
•Mar 3, 2024
Brand strategy and management
By Hassan S
•May 23, 2019
Could have been more engaging
By �HALIMATH R S C U
•Dec 30, 2021
Have gain much knowledgeuc
By Shruthi S
•Apr 15, 2018
Helpful and value adding
By Bolaji o o
•Oct 5, 2020
GOOD BRAND AND PRODUCT
By mafer s
•Jan 26, 2020
Me está encantando!
By Rajat S
•Jul 21, 2020
very nice course.
By EKANE R H
•Apr 21, 2019
very interesting
By Pravinpratap S
•May 2, 2020
Good experience
By Nagesh S
•Dec 29, 2016
good learning,
By macwan i
•Nov 19, 2022
Good Course
By Harshad D
•Oct 13, 2016
excellent
By Monika T
•Apr 18, 2016
Useful
By Jose F O A
•Oct 2, 2016
great
By ALEGIEUNO J a
•Jul 1, 2021
good
By �MANGALA� S C U
•Jan 30, 2022
goo
By Alan S C
•Mar 15, 2016
OK
By Jennifer M
•Jul 28, 2019
Good course, and I liked the professors easy-going manner.
I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.
Otherwise, I liked the course!
By Laura S
•Jan 17, 2018
Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.
Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.