This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por MOHAMED M P•
This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.
por Stephanie P•
The assignments were engaging and helped to understand the concepts presented in the lecture. The enthusiasm from the professor was nice and he implemented real world examples when relevant.
por ANKITA S - R•
Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.
por Jaideep K•
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
por Edidiong E•
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
por Дарина З•
This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.
por Pedro M•
Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.
A benchmark for Coursera offerings
por Alin C F•
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.
Thank you for this awesome course!
por Shubham G•
The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.
por SHAIJUMON P V•
The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company
por Sweta J•
Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!
por Siddharth S T•
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
por phanikar h•
Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.
por Alessandra S•
I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!
por Kiran M•
Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.
por Francesca A•
The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.
por Shruthi S•
A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!
por Kingslin J•
Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.
por pinal c•
amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.
por Joe T•
Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.
Very engaging and informative course.
I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.
por HABEEB A Y•
This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.
por Smruti M•
I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.
por khalil s•
Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.