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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,770 classificações
384 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

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151 — 175 de 383 Avaliações para o Brand and Product Management

por Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

por ASHISH B

Apr 26, 2020

Excellent course material on branding . A must for every marketeer

por Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

por Valentina d c

Dec 03, 2019

it has been a good course, i suggest you to add more case history

por Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

por Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

por Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

por ahmed a e g b

Dec 08, 2019

it`s great courses with a well endowed and masterful professor

por SWARNALEKHA K S

May 15, 2020

I loved to learn a lot about how to create your own branding.

por Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

por Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

por Godwin K

Feb 02, 2018

very good course for every communicator and marketing person

por Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

por Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

por Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

por Catalina G C

Mar 06, 2016

Great course! I really enjoy all the videos and lectures.

por Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

por Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

por Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

por Mathieu P

Aug 13, 2020

An intense and exciting course, I highly recommend it !

por raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

por Anna B

May 08, 2020

Great course, clear structure, incredibly interesting!

por Dr V K S G

Jun 11, 2020

Practical case study of lemondae is very good example

por YUDHEESH P

Sep 02, 2020

It was awesome and that Marketing Funnel was amazing

por Sylvano I

Aug 20, 2020

very informative learnt so much on brand management