Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
por PK
•May 16, 2019
Excellent course - good overview, full of live examples & key messages. The course delivers what it is meant to and provides a good understanding with key take-aways. Prof. Luis Rodriguez delivered the course in an interesting & creative way by exploring fnac and interacting with customers. I am happy that I enrolled for this course. I would have rated 5 star, except for one feedback that most of the content in "Reading" sections is dated to around 2012-2014. It would have been better if that content is latest, even though the principles covered are relevant.
por jaeminshim
•Jan 05, 2019
It is a short course but it contains a lot of basic knowledge of marketing and very good examples to help the students to understand.
por Мосеев К К
•Dec 14, 2018
I am pretty sure it will be helpful for people with different types of knowledge in this field. If you are a professional you might find some good ideas here, if you are a newcomer in this area, you might acquire so much information
por nader m a
•Mar 06, 2019
Extensive branding course, that cover main branding subjects and putting them all in an applicable context to prepare u for the immediate implementation shaping the base of branding manager mindset and knowledge. Great course !
por Jeannette M
•Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
por Ana D
•Nov 13, 2018
Very well designed course that is easy to learn. the videos are great and the virtual library articles complements the videos.
por Oluyinka O
•Feb 18, 2019
Very interactive and enlightening. Would definitely recommend
por Siddharth S T
•Feb 23, 2019
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
por ANNA N
•Feb 21, 2019
Very nice course! and really nice instructor!
por Rigel M B
•Mar 05, 2019
Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.
por Bilge C
•Mar 05, 2019
It is a great introductory course and definitely a good guide to build a solid brand and product strategy.
por Рацеева С С
•Mar 11, 2019
Great course, great professor. Good luck fo
por Guo X
•Mar 15, 2019
The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!
por Pranath D S
•Mar 19, 2019
Exceptionally explained.
por Muhammad B Z
•Aug 03, 2018
A must-do for beginners
por Carol M
•Aug 02, 2018
Informative, deep, clear, and the instructor is charismatic and has great explanation skills.
por vinay k s
•Aug 12, 2018
This course is very useful.
por Khosro G
•Sep 05, 2018
In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.
por javihn t k s
•Sep 05, 2018
teaches the overall fundamentals of marketing. it was really useful for me thank you!
por Marta M
•Sep 05, 2018
The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.
por Sam W
•Aug 27, 2018
Very interactive and interesting.
The instructor has put great effort on the course.
por Salil R
•Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por Rong F
•Oct 14, 2018
Very Good
por soumya K
•Sep 13, 2018
excellent course to understand brand. very useful
por Joe T
•Sep 15, 2018
Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.