Excellent course - good overview, full of live examples & key messages. The course delivers what it is meant to and provides a good understanding with key take-aways. Prof. Luis Rodriguez delivered the course in an interesting & creative way by exploring fnac and interacting with customers. I am happy that I enrolled for this course. I would have rated 5 star, except for one feedback that most of the content in "Reading" sections is dated to around 2012-2014. It would have been better if that content is latest, even though the principles covered are relevant.

It is a short course but it contains a lot of basic knowledge of marketing and very good examples to help the students to understand.

I am pretty sure it will be helpful for people with different types of knowledge in this field. If you are a professional you might find some good ideas here, if you are a newcomer in this area, you might acquire so much information

Extensive branding course, that cover main branding subjects and putting them all in an applicable context to prepare u for the immediate implementation shaping the base of branding manager mindset and knowledge. Great course !

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

Very well designed course that is easy to learn. the videos are great and the virtual library articles complements the videos.

Very interactive and enlightening. Would definitely recommend

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

Very nice course! and really nice instructor!

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

Great course, great professor. Good luck fo

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

Exceptionally explained.

A must-do for beginners

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

This course is very useful.

In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.

teaches the overall fundamentals of marketing. it was really useful for me thank you!

The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.

Very interactive and interesting.

The instructor has put great effort on the course.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Very Good

excellent course to understand brand. very useful

Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.