Informações sobre o curso
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Aprox. 12 horas para completar

Sugerido: 5 weeks of content, 2 hours per week ...

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O que você vai aprender

  • Check

    Identify new ideas or opportunities for blockchain within your chosen industry

  • Check

    Explain how you will position your idea, including how your idea will create new value for your customers

  • Check

    Identify the business model decisions that would need to be made in order to assess the feasibility of your idea

  • Check

    Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 12 horas para completar

Sugerido: 5 weeks of content, 2 hours per week ...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
5 horas para concluir

Industry Analysis

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

...
6 vídeos ((Total 25 mín.)), 5 leituras, 2 testes
6 videos
Instructor Introduction8min
Blockchain Transformations for Every Industry2min
Practitioner Perspective: Rob Carter, CIO at FedEx1min
How to Use the Blockchain Case Commons4min
Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA1min
5 leituras
Industry Transformations10min
Introduction to the Blockchain Case Commons10min
Exploratory Market Research30min
Conducting Preliminary Market Research30min
How to Perform a Competitive Analysis30min
1 exercícios práticos
Reflection: Exploratory Market Research5min
Semana
2
4 horas para concluir

Opportunity Identification

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

...
9 vídeos ((Total 22 mín.)), 6 leituras, 1 teste
9 videos
Rob Carter, CIO at FedEx1min
Oleg Fomenko, Co-founder of Sweatcoin1min
Ana Trbovich, Co-founder and COO at Grid Singularity1min
Yaniv Neu-Ner, Founder at Counter1min
Will Harborne, Director of Operations at Ethfinex1min
Siddharth Singhal, APAC Business Development & Strategic Relations at R31min
Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX49s
How to Use a Decision Matrix4min
6 leituras
Problems That Blockchain Can and Cannot Solve20min
How To Write a Good Problem Statement10min
Blockchain Opportunity Brainstorm30min
Problem Solving With Blockchain15min
Decision Matrix10min
Statement of Benefit10min
Semana
3
3 horas para concluir

Positioning

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

...
2 vídeos ((Total 3 mín.)), 2 leituras, 1 teste
2 videos
Practitioner Perspective: Rolf Hoefer, Keyless Technologies1min
2 leituras
Positioning Your Idea30min
Strategic Positioning of Your Organization30min
Semana
4
3 horas para concluir

Execution

An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.

...
2 vídeos ((Total 5 mín.)), 2 leituras, 1 teste
2 videos
Practitioner Perspective: Ana Trbovich, Co-founder and COO at Grid Singularity54s
2 leituras
Designing Your Business Model30min
Operational Considerations10min

Instrutores

Avatar

Don Tapscott

Adjunct Professor

Sobre INSEAD

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online. ...

Sobre o Programa de cursos integrados Blockchain Revolution for the Enterprise

Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand. This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value. The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from the Ethereum Foundation, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem. Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry....
Blockchain Revolution for the Enterprise

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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